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Community marketing in social media : can marketers leverage Facebook groups of celebrities?

Zauner, Alexander; Fink, Matthias; Maresch, Daniela; … - In: International journal of entrepreneurship and small business 16 (2012) 4, pp. 406-421

Persistent link: https://www.econbiz.de/10009577152

Personalized subject lines in email marketing

Defau, Laurens; Zauner, Alexander - In: Marketing letters : a journal of research in marketing 34 (2023) 4, pp. 727-733

Persistent link: https://www.econbiz.de/10014458470

Success factors of internet payment systems

Treiblmaier, Horst; Pinterits, Andreas; Floh, Arne - In: International journal of electronic business 6 (2008) 4, pp. 369-385

Persistent link: https://www.econbiz.de/10009851598

What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry

Floh, Arne - 2015

At first sight the Internet is the ideal medium for carrying out banking activities due to its cost savings potential and speed of information transmission. From a technological and cost-driven standpoint it may seem quite logical for banks to shift as many banking activities online as possible....

Persistent link: https://www.econbiz.de/10013025468

The role of atmospheric cues in online impulse-buying behavior

Floh, Arne; Madlberger, Maria - In: Electronic commerce research and applications 12 (2013) 6, pp. 425-439

Persistent link: https://www.econbiz.de/10010505462

Success factors of internet payment systems

Treiblmaier, Horst; Pinterits, Andreas; Floh, Arne - In: International journal of electronic business 6 (2008) 4, pp. 369-385

Persistent link: https://www.econbiz.de/10003784935

Der Einfluss von Preisvergleichsplattformen auf die kognitiven Prozesse des Konsumentenverhaltens : eine empirische Studie anhand des Preisvergleichsportals www.geizhals.at

Floh, Arne; Cech, Johannes - In: Innovationen in Marketing und Handel, (pp. 257-270). 2006

Persistent link: https://www.econbiz.de/10003388233

The impact of competition and cooperation on the performance of a retail agglomeration and its stores

Teller, Christoph; Alexander, Andrew; Floh, Arne - In: Industrial marketing management : the international … 52 (2016), pp. 6-17

Persistent link: https://www.econbiz.de/10011447480

Testing retail marketing-mix effects on patronage : a meta-analysis

Blut, Markus; Teller, Christoph; Floh, Arne - In: Journal of retailing 94 (2018) 2, pp. 113-135

Persistent link: https://www.econbiz.de/10011881392

Adaptive resilience and the competition between retail and service agglomeration formats : an international perspective

Teller, Christoph; Wood, Steve; Floh, Arne - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1537-1561

Persistent link: https://www.econbiz.de/10011608016