//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customer segmentation using un...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
21
Konsumentenverhalten
20
Beziehungsmarketing
12
Relationship marketing
12
Austria
7
Österreich
7
Customer satisfaction
6
Kundenzufriedenheit
6
Dienstleistungsqualität
5
Service quality
5
Theorie
5
Theory
5
Cognition
4
Electronic Commerce
4
Internet marketing
4
Kognition
4
Market research
4
Marktforschung
4
Online-Marketing
4
Social Web
4
Social web
4
Customer value
3
E-commerce
3
Einzelhandel
3
Experiment
3
Item response theory
3
Kaufentscheidung
3
Kundenwert
3
Marketing management
3
Marketingmanagement
3
Rasch model
3
Retail trade
3
Services marketing
3
Advertising effects
2
Behavioral economics
2
Benchmarking
2
Brand image
2
Classical test theory
2
Cluster analysis
2
Clusteranalyse
2
more ...
less ...
Online availability
All
Undetermined
21
Free
15
CC license
1
Type of publication
All
Article
69
Book / Working Paper
14
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
4
Aufsatz im Buch
4
Book section
4
Hochschulschrift
4
Working Paper
4
Thesis
3
Collection of articles of several authors
2
Sammelwerk
2
Article
1
Conference paper
1
Konferenzbeitrag
1
research-article
1
more ...
less ...
Language
All
English
47
German
25
Undetermined
12
Author
All
Koller, Monika
47
Floh, Arne
26
Zauner, Alexander
20
Rusch, Thomas
14
Salzberger, Thomas
10
Judt, Ewald
6
Mair, Patrick
5
Treiblmaier, Horst
5
Fink, Matthias
4
Teller, Christoph
4
Holub, Sandra
3
Hornik, Kurt
3
Kamleitner, Bernadette
3
Aschauer, Ewald
2
Brenner, Gerhard
2
Defau, Laurens
2
Gartner, Johannes
2
Hatak, Isabella
2
Lowry, Paul Benjamin
2
Maresch, Daniela
2
Pinterits, Andreas
2
Zeileis, Achim
2
Alexander, Andrew
1
Anninou, Ioanna
1
Arne, Floh
1
Blut, Markus
1
Breiter, Hans
1
Cech, Johannes
1
Eggers, Fabian
1
Eichinger, Isabel
1
Formann, Anton K.
1
Frank, Hermann
1
Gottlieb, Andreas
1
Harms, Rainer
1
Hatzinger, Reinhold
1
Hofer, Katharina
1
Jank, Wolfgang
1
Javor, Andrija
1
Keßler, Alexander
1
Klausegger, Claudia
1
more ...
less ...
Published in...
All
Der Markt : international journal of marketing
7
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Discussion paper series
4
Journal of business research : JBR
4
Journal of marketing management : MM
3
Kredit und Kapital
3
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
2
Innovationen in Marketing und Handel
2
International journal of electronic business
2
International journal of entrepreneurship and small business
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of Business Research
2
Journal of customer behaviour
2
Marketing letters : a journal of research in marketing
2
NeuroPsychoEconomics
2
Psychology & marketing
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Australasian marketing journal
1
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen
1
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
1
Benchmarking : an international journal ; BIJ
1
Benchmarking: An International Journal
1
Credit and Capital Markets
1
Electronic commerce research and applications
1
Enhancing knowledge development in marketing ; Vol. 21
1
Entrepreneurship, theory and practice : ET & P
1
European Journal of Marketing
1
Forschungsergebnisse der Wirtschaftsuniversität Wien
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Statistical Review
1
International business review : the official journal of the European International Business Academy
1
Journal of agricultural & food industrial organization
1
Journal of consumer behaviour : an international research review
1
Journal of retailing
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
RAE - Revista de Administração de Empresas
1
Review of managerial science
1
more ...
less ...
Source
All
ECONIS (ZBW)
59
OLC EcoSci
14
RePEc
6
EconStor
2
Other ZBW resources
2
Showing
71
-
80
of
83
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
Das Phänomen der kognitiven Dissonanz : empirische Neubetrachtung eines etablierten Konstrukts der Käuferverhaltensforschung
Klausegger, Claudia
;
Koller, Monika
;
Salzberger, Thomas
- In:
Innovationen in Marketing und Handel
,
(pp. 284-293)
.
2006
Persistent link: https://www.econbiz.de/10003388238
Saved in:
72
Towards alternative ways to measure attitudes related to consumption : introducing startle reflex modulation
Koller, Monika
;
Walla, Peter
- In:
Journal of agricultural & food industrial organization
13
(
2015
)
1
,
pp. 83-88
Persistent link: https://www.econbiz.de/10011416209
Saved in:
73
Urban research - multidisciplinary perspectives
Koller, Monika
;
Holub, Sandra
;
Kamleitner, Bernadette
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
1
,
pp. 39-40
Persistent link: https://www.econbiz.de/10011957392
Saved in:
74
The citizen as a consumer of urban space
Eichinger, Isabel
;
Koller, Monika
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
1
,
pp. 41-42
Persistent link: https://www.econbiz.de/10011957395
Saved in:
75
Key learnings from the special issue urban research : multidisciplinary derspectives
Kamleitner, Bernadette
;
Koller, Monika
;
Holub, Sandra
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
1
,
pp. 52
Persistent link: https://www.econbiz.de/10011957415
Saved in:
76
Der Aufbruch konzeptioneller Grenzen Wer ist der Konsument und was will er?
Kamleitner, Bernadette
;
Holub, Sandra
;
Koller, Monika
- In:
Wirtschaftspolitische Blätter : österreichische …
63
(
2016
)
4
,
pp. 737-750
Persistent link: https://www.econbiz.de/10011631342
Saved in:
77
Special issue on neuromarketing
Koller, Monika
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008806473
Saved in:
78
Heterogeneous development of cognitive dissonance over time and its effect on satisfaction and loyalty
Koller, Monika
;
Salzberger, Thomas
- In:
Journal of customer behaviour
11
(
2012
)
3
,
pp. 261-280
Persistent link: https://www.econbiz.de/10009684799
Saved in:
79
Kaufentscheidungen am POS - welche Rolle spielt der Produktgeruch?
Laimer, Isabella
;
Koller, Monika
;
Stumpf, Marcus
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 141-157)
.
2020
Persistent link: https://www.econbiz.de/10012271619
Saved in:
80
Smart Home : Beschreibung der segmentspezifischen Akzeptanz
Springer, Fanny
;
Koller, Monika
- In:
Transfer : Zeitschrift für Kommunikation und …
67
(
2021
)
2
,
pp. 6-15
Persistent link: https://www.econbiz.de/10012594953
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->