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Customer segmentation based on store equity : what explains customer store preference?

Gil Saura, Irene; Berenguer Contrí, Gloria; Ruiz … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 546-561

Persistent link: https://www.econbiz.de/10011771417

Social influence and customer referral value

Xevelonakis, Evangelos - In: Athens journal of business & economics : AJBE 2 (2016) 1, pp. 7-15

Persistent link: https://www.econbiz.de/10011565130

Consumer Behavior in Practice : Strategic Insights for the Modern Marketer

Chan, Eugene Y. - 2024

Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...

Persistent link: https://www.econbiz.de/10014478777

New approach to customer segmentation based on changes in customer value

Hosseini, Monireh; Shabani, Mostafa - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 110-121

Persistent link: https://www.econbiz.de/10011416878

Linking lifestyle to customer lifetime value : an exploratory study in an online fashion retail market

Dahana, Wirawan Dony; Miwa, Yukihiro; Morisada, Makoto - In: Journal of business research : JBR 99 (2019), pp. 319-331

Persistent link: https://www.econbiz.de/10012023642

Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach

Tang, Yihui; Mantrala, Murali K. - In: Industrial marketing management : the international … 119 (2024), pp. 252-263

Persistent link: https://www.econbiz.de/10014555812

Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation

Kessara Kanchanapoom; Jongsawas Chongwatpol - In: Journal of marketing analytics : JMA 11 (2023) 2, pp. 172-185

Persistent link: https://www.econbiz.de/10014326748

Customer Portfolio Analysis : Applying Financial Risk and Volatility Measures to Customer Segmentation and Risk-Adjusted Lifetime Value Determination

Wangenheim, Florian V.; Lentz, Patrick - 2005

In this paper, we discuss the concept of risk in customer relationships and derive simple metrics that allow for a customer segmentation which focuses on the dynamics of the customer lifecycle. We propose that a customer's trend in revenues as well as her temporal inactivity over time adequately...

Persistent link: https://www.econbiz.de/10014062971

Customer segmentation based on customer lifetime value using big data analytics

Fitria, Syarifah Fatimah; Aruan, Daniel Tumpal Hamonangan - In: Business and management issues in the global and …, (pp. 185-203). 2019

Persistent link: https://www.econbiz.de/10012311650

Educing the referral power to tap potential customer segments : a study in Indian perspective

Arora, Mukul; Nagdev, Kritika; Singh, Raman Preet; … - In: International journal of public sector performance … 4 (2018) 2, pp. 133-145

Persistent link: https://www.econbiz.de/10011957800