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Customer segmentation in private banking sector using machine learning techniques
Smeureanu, Ion; Ruxanda, Gheorghe; Badea, Laura Maria - In: Journal of business economics and management 14 (2013) 5, pp. 923-939
Persistent link: https://www.econbiz.de/10010199073
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A preliminary study of Fintech industry : a two-stage clustering analysis for customer segmentation in the B2B setting
Sheikh, Alireza; Ghanbarpour, Tohid; Gholamiangonabadi, … - In: Journal of business-to-business marketing 26 (2019) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10012196288
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Customers' segmentation in pharmaceutical distribution industry based on the RFML model
Nikaein, Nastaran; Abedin, Ehsan - In: International journal of business information systems : … 37 (2021) 1, pp. 29-44
Persistent link: https://www.econbiz.de/10012596436
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Use of autoencoder and one-hot encoding for customer segmentation
Smutek, Tomasz; Sikora, Janusz W.; Bogacki, Sylwester; … - In: European research studies 27 (2024), pp. 72-82
Persistent link: https://www.econbiz.de/10014543578
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Intelligent systems and artificial intelligence to enhance customer segmentation
Costa, Renato J. Lopes da; Gonçalves, Rui; Fachada, Bruno - In: International journal of business information systems : … 49 (2025) 1, pp. 65-93
Persistent link: https://www.econbiz.de/10015409555
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Commitment in Kundenbeziehungen : eine multipartiale Messung und Analyse von Determinanten und Erfolgswirkungen
Bryant, Melchior D. - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003952239
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A fuzzy ANP based weighted RFM model for customer segmentation in auto insurance sector
Ravasan, Ahad Zare; Mansouri, Taha - In: International journal of information systems in the … 7 (2015) 2, pp. 71-86
Persistent link: https://www.econbiz.de/10010490829
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Objectives of customer centric approaches in relationship marketing
Aksoy, Lerzan; Keiningham, Timothy; Bejou, David - In: Profit maximization through customer relationship …, (pp. 1-8). 2008
Persistent link: https://www.econbiz.de/10003754187
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Analytisches CRM in der Energiewirtschaft
Schieder, Christian; Frye, Markus - In: HMD : Praxis der Wirtschaftsinformatik 45 (2008) 259, pp. 63-73
Persistent link: https://www.econbiz.de/10003635589
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Analyse der Anforderungen und Prozesse wertvoller Kunden als Basis für die Segmentierung und Steuerungskriterien
Töpfer, Armin - In: Handbuch Kundenmanagement : Anforderungen, Prozesse, …, (pp. 191-228). 2008
Persistent link: https://www.econbiz.de/10003708230