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Customer segmentation and ex ante fairness : a queueing perspective

Liu, Jian; Zhou, Yong-Pin; Chen, Jian - In: Production and operations management : the flagship … 32 (2023) 10, pp. 3246-3265

Persistent link: https://www.econbiz.de/10014430726

An efficient hybrid artificial bee colony algorithm for customer segmentation in mobile e-commerce

Deng, Xiaoyi - In: Journal of electronic commerce in organizations : the … 11 (2013) 2, pp. 53-63

Persistent link: https://www.econbiz.de/10010187136

A new user segmentation model for e-government

Tang, Ran; Zhang, Zhenji; Guan, Xiaolan; Wang, Lida - In: Journal of electronic commerce in organizations : the … 11 (2013) 2, pp. 1-11

Persistent link: https://www.econbiz.de/10010187151

The tenure-based customer retention model : a cross-cultural validation

Krautz, Carolin; Hoffmann, Stefan - In: Journal of international marketing 25 (2017) 3, pp. 83-106

Persistent link: https://www.econbiz.de/10011752717

Customer segmentation in retailing based on retail brand patronage patterns

David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459

Persistent link: https://www.econbiz.de/10011534009

Customers' online purchase intentions and customer segmentation during the period of COVID-19 pandemic

Akar, Ezgi - In: Journal of internet commerce 20 (2021) 3, pp. 371-401

Persistent link: https://www.econbiz.de/10012549667

The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty

Gajanova, Lubica; Nadanyiova, Margareta; … - In: Scientific Annals of Economics and Business 66 (2019) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10012313575

Traveler segmentation through social media for intercultural marketing purposes : the case of Halkidiki

Mavragani, Eleni; Nikolaidou, Paraskevi; Theodoraki, Efi - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 5 (2019) 1, pp. 15-23

Persistent link: https://www.econbiz.de/10012157024

Demand and characteristics of customers of reusable products in Slovenia

Zajko, Katja; Bradač Hojnik, Barbara - In: Naše gospodarstvo : NG 65 (2019) 3, pp. 63-72

The main aim of the paper is to analyse whether a demand for reusable products in Slovenia exists and to identify customers' characteristics in terms of their gender, age, income, education and employment status. We used survey data to investigate what share of customers in Slovenia are buying...

Persistent link: https://www.econbiz.de/10012105652

The role of shopping mission in retail customer segmentation

Sokol, Ondřej; Holý, Vladimír - In: International journal of market research 63 (2021) 4, pp. 454-470

Persistent link: https://www.econbiz.de/10012593924