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Comparison of demographic, geographic, psychographic and behavioural approach to customer segmentation
Madzík, Peter; Čarnogurský, Karol; Hrnčiar, Miroslav; … - In: International journal of services and operations … 40 (2021) 3, pp. 346-371
Persistent link: https://www.econbiz.de/10012800778
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From user behavior to subscription sales : an insight into e-book platform leveraging customer segmentation and A/B testing
Hashemian, Farid; Maleki, Negar; Zeinali, Yasser - In: Services marketing quarterly 45 (2024) 2, pp. 153-181
Persistent link: https://www.econbiz.de/10014566256
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Technology readiness index and related customer segmentation : a study of conflict zones
Wani, Tahir Ahmad; Jan, Sumaira; Tyagi, Nikita; … - In: International journal of technology marketing : IJTMkt 18 (2024) 2, pp. 185-201
Persistent link: https://www.econbiz.de/10015062409
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Encouraging brand attachment on consumer behaviour : Pet-friendly tourism segment
Alves, Helena Margarida; Sousa, Bruno; Carvalho, Aida; … - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 8 (2022) 2, pp. 16-24
Persistent link: https://www.econbiz.de/10013532283
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Die "68er" als Kunden : wirtschaftliche Potentiale einer engagierten und kritischen Generation
Krone, Hans G. - 2010
Persistent link: https://www.econbiz.de/10003966661
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Customer lifetime value determination based on RFM model
Safari, Fariba; Safari, Narges; Montazer, Gholam Ali - In: Marketing intelligence & planning 34 (2016) 4, pp. 446-461
Persistent link: https://www.econbiz.de/10011571118
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Reward-scrounging in customer referral programs
Meyners, Jannik; Barrot, Christian; Becker, Jan U.; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 382-398
Persistent link: https://www.econbiz.de/10011734866
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Identifying the right solution customers : a managerial methodology
Windler, Katharina; Jüttner, Uta; Michel, Stefan; … - In: Industrial marketing management : the international … 60 (2017), pp. 173-186
Persistent link: https://www.econbiz.de/10011672093
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Non-deceptive deliberate purchase of brand lookalikes : a BOP customer value perspective
Singh, Ramendra; Trott, Sangeeta - In: Decision 46 (2019) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10012103952
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Learning about the customer for improving customer retention proposal of an analytical framework
Simões, Dora; Nogueira, Joana - In: Journal of marketing analytics : JMA 10 (2022) 1, pp. 50-63
Persistent link: https://www.econbiz.de/10013163675