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Donor segmentation : when summary statistics don't tell the whole story
Durango-Cohen, Elizabeth J.; Torres, Ramón L.; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 3, pp. 172-184
Persistent link: https://www.econbiz.de/10010128378
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Retail store loyalty : a comparison of two customer segments
Yavas, Ugur; Babakus, Emin - In: International journal of retail & distribution management 37 (2009) 6/7, pp. 477-492
Persistent link: https://www.econbiz.de/10009521982
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Measuring brand choice in the older customer segment in Japan
Singh, Jaywant; Dall'Olmo Riley, Francesca; Hand, Chris; … - In: International journal of market research : JMRS ; the … 54 (2012) 3, pp. 347-368
Persistent link: https://www.econbiz.de/10009562257
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Customer segmentation in customer relationship management based on data mining
Chen, Yun (contributor) - In: Knowledge enterprise: intelligent strategies in product …, (pp. 288-293). 2006
Persistent link: https://www.econbiz.de/10003407377
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Segmenting cyberspace : a customer typology for the internet
Barnes, Stuart J. - 2008
Persistent link: https://www.econbiz.de/10003657602
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Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne; Schepers, Jeroen; Konuş, Umut - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
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Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio; González, Jorge; Capizzani, Mario - In: Journal of retailing 92 (2016) 2, pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
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Segmentation of reward program members to increase customer loyalty : the role of attitudes towards green hotel practices
Tanford, Sarah; Malek, Kristin - In: Journal of hospitality marketing & management 24 (2015) 3/4, pp. 314-343
Persistent link: https://www.econbiz.de/10011292862
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Segmentation based product design using preferred features
Gangurde, Sanjaykumar R.; Akarte, Milind M. - In: Benchmarking : an international journal ; BIJ 22 (2015) 6, pp. 1096-1114
Persistent link: https://www.econbiz.de/10011406580
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Mining the dominant patterns of customer shifts between segments by using top-k and distinguishing sequential rules
Akhondzadeh-Noughabi, Elham; Albadvi, Amir - In: Management decision : MD 53 (2015) 9, pp. 1976-2003
Persistent link: https://www.econbiz.de/10011406998