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From "foodies" to "cherry-pickers" : a clustered-based segmentation of specialty food retail customers
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of retailing and consumer services 43 (2018), pp. 278-284
Persistent link: https://www.econbiz.de/10011883215
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How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly; Nataraajan, Rajan - In: Psychology & marketing 35 (2018) 12, pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
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Product substitution in different weights and brands considering customer segmentation and panic buying behavior
Tsao, Yu-Chung; Raj, Praveen Vijaya Raj Pushpa; Yu, Vincent - In: Industrial marketing management : the international … 77 (2019), pp. 209-220
Persistent link: https://www.econbiz.de/10012004392
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LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat; Kocyigit, Altan; Eren, P. Erhan - In: Marketing intelligence & planning 35 (2017) 4, pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
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The importance of key celebrity characteristics for customer segmentation by age and gender : Does beauty matter in professional football?
Hoegele, Daniel; Schmidt, Sascha L.; Torgler, Benno - In: Review of managerial science 10 (2016) 3, pp. 601-627
Persistent link: https://www.econbiz.de/10011670143
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A data mining framework for targeted category promotions
Reutterer, Thomas; Hornik, Kurt; March, Nicolas; … - In: Journal of business economics : JBE 87 (2017) 3, pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
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Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
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Perceived service quality and loyalty of fitness centers' customers : segmenting members through their exercise motives
Tsitskari, E.; Tzetzis, G.; Konsoulas, D. - In: Services marketing quarterly 38 (2017) 4, pp. 253-268
Persistent link: https://www.econbiz.de/10011798695
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An approach to offer management : maximizing sales with fare products and ancillaries
Vinod, B.; Ratliff, Richard; Jayaram, Vikram - In: Journal of revenue and pricing management 17 (2018) 2, pp. 91-101
Persistent link: https://www.econbiz.de/10011875298
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Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin; Jin, Fei - In: Electronic commerce research 23 (2023) 4, pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170