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Segmenting customers based on key determinants of online shopping behavior

Vinerean, Simona; Opreana, Alin - In: Organizations and performance in a complex world : 26th …, (pp. 385-400). 2021

Persistent link: https://www.econbiz.de/10012417027

Hybrid cluster analysis of customer segmentation of sea transportation users

Cahyana, Bambang Eka; Nimran, Umar; Utami, Hamidah Nayati; … - In: Journal of economics, finance & administrative science 25 (2020) 50, pp. 321-337

Purpose - The purpose of this study is to apply hybrid cluster analysis in classifying PT Pelindo I customers based on the level of customer satisfaction with passenger services of PT Pelindo I. Design/methodology/approach - Hybrid cluster analysis is a combination of hierarchical and...

Persistent link: https://www.econbiz.de/10012433975

The age of intelligent retailing : personalized offers in travel for a segment of ONE

Vinod, B. - In: Journal of revenue and pricing management 20 (2021) 4, pp. 473-479

Persistent link: https://www.econbiz.de/10012601039

Identifying relevant segments of potential banking chatbot users based on technology adoption behavior

Alt, Mónika-Anetta; Ibolya, Vizeli - In: Market : review for marketing theory and practice 33 (2021) 2, pp. 165-183

Persistent link: https://www.econbiz.de/10012819201

Designing new products for person-situation customer segments

Woodside, Arch G. - In: Designing winning products, (pp. 143-177). 2000

Persistent link: https://www.econbiz.de/10015390416

Customer perceived integrated marketing communications : a segmentation of the soda market

Suay-Pérez, Francisco; Penagos-Londoño, Gabriel I.; … - In: Journal of marketing communications 28 (2022) 4, pp. 448-464

Persistent link: https://www.econbiz.de/10013371035

Future of personalization in travel

Vinod, B. - In: Journal of revenue and pricing management 23 (2024) 1, pp. 76-79

Persistent link: https://www.econbiz.de/10014478927

How can algorithms help in segmenting users and customers? : a systematic review and research agenda for algorithmic customer segmentation

Salminen, Joni; Mustak, Mekhail; Sufyan, Muhammad; … - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 677-692

Persistent link: https://www.econbiz.de/10014537354

A new RFM model approach: RFMS

Erpolat Taşabat, Semra; Özçay, Tayfun; Sertbaş, Salih; … - In: Industry 4.0 and the Digital Transformation of …, (pp. 143-172). 2023

Persistent link: https://www.econbiz.de/10014245226

Understanding the difference between opportunistic and needy customers' borrowing behavior : a new approach to segment current credit card customers

Kasaian, Keyvan; Murthi, B. P. S.; Steffes, Erin - In: International journal of bank marketing 41 (2023) 4, pp. 903-925

Persistent link: https://www.econbiz.de/10014313502