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Purpose: The aim of this paper is to study the factors that influence consumer behaviour through brand attachment, in the pet-friendly segment in Portugal. Pet-friendly tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide, urging the complex...
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We study a two-echelon supply chain network consisting of manufacturers and retailers facing customers that differ in their price- and time-sensitivity. We examine how many price/lead time options should be provided by manufacturers and retailers under decentralized and centralized supply chain...
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