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Comparisons of media types and congruence in positioning of service brands

Blankson, Charles; Kalafatis, Stavros P.; Coffie, Stanley; … - In: The journal of product & brand management 23 (2014) 3, pp. 162-179

Persistent link: https://www.econbiz.de/10010393869

The effects of source credibility and message variation on mail survey response behaviour

Kalafatis, Stavros P.; Riley, Debra; Tsogas, Markos H.; … - In: International journal of market research : JMRS ; the … 54 (2012) 3, pp. 391-406

Persistent link: https://www.econbiz.de/10009562246

Congruence between positioning and brand advertising

Blankson, Charles; Kalafatis, Stavros P. - In: Journal of advertising research 47 (2007) 1, pp. 79-94

Persistent link: https://www.econbiz.de/10003609582

Impact of positioning strategies on corporate performance

Blankson, Charles; Kalafatis, Stavros P.; Cheng, Julian … - In: Journal of advertising research 48 (2008) 1, pp. 106-122

Persistent link: https://www.econbiz.de/10003688989

The "Polychronicity - Multiple Media Use" (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use

Robinson, Helen R.; Kalafatis, Stavros P. - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1421-1442

Persistent link: https://www.econbiz.de/10011854276

Why do people choose to multitask with media? : the dimensions of polychronicity as drivers of multiple media use : a user typology

Robinson, Helen R.; Kalafatis, Stavros P. - In: Journal of advertising research 60 (2020) 3, pp. 251-270

Persistent link: https://www.econbiz.de/10012301358

Editorial: positioning strategies in industrial and B2B markets

Blankson, Charles; Kalafatis, Stavros P. - In: Industrial marketing management : the international … 81 (2019), pp. 14-15

Persistent link: https://www.econbiz.de/10012107664

Online grocery shopping: the influence of situational factors

Hand, Chris; Dall'Olmo Riley, Francesca; Harris, Patricia; … - In: European Journal of Marketing 43 (2009) 9/10, pp. 1205-1219

Purpose – This paper seeks to understand the triggers which influence the adoption (and the discontinuation) of online grocery shopping. Specifically, the research aims to establish the role of situational factors in the process of adoption. Design/methodology/approach – A two‐step...

Persistent link: https://www.econbiz.de/10014722600

Consumer perceptions and behaviour towards branded commodities

Singh, Jaywant; Dall'Olmo Riley, Francesca - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 19-32

Persistent link: https://www.econbiz.de/10012632442

The role of brand equity and crisis type on corporate brand alliances in crises

Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: European Management Review 17 (2019) 4, pp. 821-834

Persistent link: https://www.econbiz.de/10012089824