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Gender differences in the effects of a product's utilities and identity consumption on purchase intentions
Friedmann, Enav; Lowengart, Oded - In: Journal of business and management : JBM 19 (2014) 2, pp. 5-19
Persistent link: https://www.econbiz.de/10010257407
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How do revolutions emerge? : lessons from the Fosbury flop
Goldenberg, Jacob; Lowengart, Oded; Oreg, Shaul; … - In: International studies of management and organization 40 (2010) 2, pp. 30-51
Persistent link: https://www.econbiz.de/10008773433
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Zooming in : self-emergence of movements in new product growth
Goldenberg, Jacob; Lowengart, Oded; Shapira, Daniel - In: Marketing science 28 (2009) 2, pp. 274-292
Persistent link: https://www.econbiz.de/10003843318
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Price-quality relationship in the presence of asymmetric dynamic reference quality effects
Gavious, Arieh; Lowengart, Oded - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 137-161
Persistent link: https://www.econbiz.de/10009530073
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Optimal price promotion in the presence of asymmetric reference-price effects
Fibich, Gadi; Gavious, Arieh; Lowengart, Oded - In: Managerial and decision economics : MDE ; the … 28 (2007) 6, pp. 569-577
Persistent link: https://www.econbiz.de/10003543759
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Tsukahara's Vault and Fosbury's Flop : a comparative analysis of two great inventions
Bar-Eli, Michael; Lowengart, Oded; Tsukahara, Mitsuo; … - In: International journal of innovation management 12 (2008) 1, pp. 21-39
Persistent link: https://www.econbiz.de/10003709471
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Options as a marketing tool : pricing a promotional scheme for a product with a scondary market
Afik, Zvika; Lowengart, Oded; Yosef, Rami - In: Managerial and decision economics : MDE ; the … 38 (2017) 1, pp. 19-36
Persistent link: https://www.econbiz.de/10011649973
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Effects of visual simplicity in product design and individual differences in preference of interactive products
Eytam, Eleanor; Lowengart, Oded; Tractinsky, Noam - In: Review of managerial science : RMS 15 (2021) 5, pp. 1347-1389
Persistent link: https://www.econbiz.de/10012549762
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Choosing Brands: Fresh Produce versus other Products
Jin, Yanhong H.; Zilberman, David; Heiman, Amir - 2005
This study presents a framework to analyze how uncertainty about product attributes affects consumers' WTP for brand name products over generic ones, incorporating key elements of a random utility model and product attribute models. We found that in comparison to electronics, clothing, and...
Persistent link: https://www.econbiz.de/10009442948
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“Pivoting” by food industry firms to cope with COVID‐19 in developing regions : E‐commerce and “copivoting” delivery intermediaries
Reardon, Thomas; Heiman, Amir; Lu, Liang; Nuthalapati, … - In: Agricultural Economics 52 (2021) 3, pp. 459-475
Persistent link: https://www.econbiz.de/10012536744