Consumer resistance is a key barrier to the diffusion of genetically modified foods (GMFs). Several studies have shown that consumers in general have a negative attitude toward GMFs. Through analysis of a survey conducted in Israel, we find consumer attitudes toward GMFs to be context specific,...

Assuming that brands contribute to quality risk reduction, prestige, and design, we derive and test hypothesis on the willingness to pay (WTP) for brands across different product categories (electronics, clothing, packaged food, and fresh produce). Using the random effect tobit model on the...

Firms use samples to increase the sales of almost all consumable goods, including food, health, and cleaning products. Despite its importance, sampling remains one of the most under-researched areas. There are no theoretical quantitative models of sampling behavior other than the pioneering work...

Assuming that brands contribute to quality risk reduction, prestige, and design, we derive and test hypothesis on the willingness to pay (WTP) for brands across different product categories (electronics, clothing, packaged food, and fresh produce). Using the random effect tobit model on the...

This article develops a framework for analyzing food consumption that relies on the models of Lancaster and Becker, and takes into account production within the household, preferences for various food attributes, and noneconomic family characteristics. Using a data set on purchases of a variety...