Purpose The purpose of this paper is to propose a framework for brand meaning co-creation between brands and fans on Facebook. Design/methodology/approach A case study methodology was applied. Brand posts in the form of text, pictures, videos and fan comments of three brand pages – Nike Run,...

Purpose – This paper investigates the determinants of customer choice of a car maintenance service provider after the warranty period. It focuses on the alternative of using branded car dealers, who provide this service during the warranty period, or independent garages....