TAN, CAROLINE SWEE LIN; SMYRNIOS, KOSMAS X. - In: Journal of Enterprising Culture (JEC) 19 (2011) 01, pp. 41-60
(FGSMEs) measure firm performance. This investigation, involving 21 interviews with 18 companies, revealed that FGSMEs seem to … adopt a multi-level approach involving different sources and contexts to performance measurement. Apart from the application … of standard financial performance measures such as profits and growth, FGSMEs also utilize measures of customer …