Purpose – The purpose of this paper is to explore how enhanced and new technological knowledge of firms affects their performance under varying rates of technological change. Design/methodology/approach – A large‐sample empirical study of US manufacturing firms is used. The main...

Examines the new system of collection of payments in international and community sales by direct debit. Refers to English law and some EC opinions related to the issue. Highlights the legal pitfalls and suggests ways to maximize business planning in this regard. Identifies the procedure involved...

Examines differences in the level of market orientation between firms of different sizes and relates market orientation to the perceived market structure and the degree of planning control from corporate headquarters. A survey of UK firms shows that medium‐sized firms adopt a market...

Marketing‐manufacturing interface is becoming an increasingly important research area, as the firms unable to reduce inter‐departmental conflict find their global competitiveness compromised. Due to inevitable interaction of marketing and manufacturing with design engineering in conflict and...

This article is about marketing planning. It is a subject which is ot treated extensively in the literature and is not well understood by many academics and practitioners, according to a well‐known researcher in the field. Major marketing planning problems identified by others are introduced...

Links two views in what has been labelled a strategic marketing perspective – this is defined as having the dual task of providing a marketplace perspective to the process of determining corporate direction, and guidelines for the development and execution of marketing programmes that assist...

Spotlights the total approach to logistics in companies and indicates how it can provide a valid basis for marketing improvement. Identifies what a total logistics approach can mean for corporate development. Chronicles that management theorists have tended to concentrate on one or other of...

Many organizations like to get customers “onside” in their advertising by suggesting that they are somehow in business together. Slogans such as “Together we are stronger” are proffered partly as flattery and partly to imply thanks: We couldn’t have done it without you. There’s a...

Suggests that course evaluations are an often overlooked part of training, and that instructional designers and other HRD professionals often choose to use standardized forms in an attempt to obtain feedback on how well a course was presented and received. Points out that, though standardized...