The view that a visually appealing corporate identity is the most important contributor to a good corporate image is a myth. The process of corporate image formation is regulated by the corporate personality which consists of three groups of elements: conscious behavioural identity cues, such as...

The key to successful performance in the market for corporate accounts lies in the management of customer relationships. Key existing and potential customers must be identified, and the development of long‐term relationships with these targeted accounts requires important research, planning...

Traditionally the hospitality industry has been slow to adopt new systems and technologies. This can be witnessed particularly in the hotel industry’s utilization of yield management (YM). Based on the experiences of hotel managers, explores the problems encountered during the introduction of...

A small sample of leading edge companies was studied to see how firms are addressing the changing workforce. Generally, HR planners and business leaders are very aware of the issues. Some companies have even begun to put in place innovative HR programmes designed to meet the eeds of the changing...

Quality programmes have become an increasingly popular arena for organizational and managerial practice. Some attribute this growing focus to the notion that quality programmes are, and will be, key competitive determinants of the 1990s. Yet, relatively little scientific knowledge can be found...

There is an ongoing debate within the academic literature about the value of the business plan in the development of the small firm. On closer inspection of the research, there appear to be clear benefits in the use of business planning as a process within the smaller business. This is in...

Planning approaches have long been of interest in identifying opportunities and co‐ordinating decisions. An “action” planning perspective is offered which seeks to assist managers in gaining membership commitment in the planning process.

Organisational planning identifies two areas — corporate culture and human resources — which have received much attention as key areas in formulating strategic plans in many organisations. Traditional planning fails to give flexibility in the face of foreign competition, technological...

How the manufacturing industry may bring about its own recovery is considered. The key factors which have led to this international problem are discussed. An important strategy is an environmental analysis which will lead to a corporate mission statement. Complementary to this is the umerical...

Reports on corporate governance, suggesting there are some serious issues of concern. Examines the relationship between major economic problems and governance issues. Considers the recommendations of the Cadbury Committee. Concludes that improvements in the standards of corporate governance must...