Proliferation is a strategic behavior which follows various logics: the wish for pre-emption is one of these but does not stand alone. Far from it. However, the literature associates almost systematically the question of proliferation to that of pre-emption, in such a way that the interest in...

Today′s managers have an unprecedented opportunity to transform the capacity of companies, harness the talents of people and deliver value to customers. Managerial productivity could be increased by a factor of ten or more. This is not wild speculation, but a tantalizing prospect.

Argues that micro‐business start‐ups appear to adopt an approach to business start‐up that conflicts with normative decision making models. It is, however, contended that the approach they adopt may be perfectly rational and effective when account is taken of the context within which they...

Most companies would admit that one of their greatest difficulties is implementing strategy. More often than not the plan is blamed but, in reality, it is the process of planning that is at fault. However, conducted properly, the processes of strategic planning and implementation are themselves...

Several marketing applications of the Analytic Hierarchy Process (AHP) are reviewed. The paper starts with a brief description of this process, which was developed by Thomas Saaty in 1971, including an eight-point outline of how to apply it. The thrust of the paper is a discussion of a number of...

A theory of corporate financial management is summarized from the broad flow of finance literature. Within this, contributions to a normative theory, amenable to corporate financial modeling, are reviewed in some detail. The central propositions of a normative theory are isolated to provide a...

In this paper we provide a summary of the capital asset pricing model (CAPM) and point out how it might possibly be used as a tool for strategic planning by corporations that own a portfolio of businesses. We also point out some of the assumptions underlying the CAPM which must be satisfied if...

The systematization of corporate planning is a subject that provokes the research interest due to the increased importance of strategic and long-term planning for the corporate development. This article analyzes some problem areas related to the differences between the essence and the procedures...

The process of strategic planning has been addressed by many authors in the international specialty literature, aspects as planning’s typology, stages or advantages for companies having been analysed and described in various management - marketing scientific articles or books. The present...