Purpose – The purpose of this paper is to investigate the role of strategic communication during a change management process within the internationally famous Ferrari corporation. The aim is to show that strategic communication, through its main components, can be a pivotal lever that supports...

Purpose – This paper presents the results of exploratory research aimed at understanding how firms operating in regional clusters use the clusters' collective identity in their external communication and combine it with the communication of their individual identity. In particular, the paper...

A key component of Corporate Social Responsibility (CSR) is communicating it with the appropriate degree of social disclosure. To manage effectively a social disclosure requires that companies understand the cultural context in which they communicate. Even though scholars tend to agree on a...

Individuals cope with membership-threatening situations in organizations through their level of collective efficacy. Basically, members' perception of the resourcefulness of the organization provides them with a strong basis from which to believe that they are collectively competent in handling...

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each...

Organizational legitimacy is a central concept in institutional theory and in the more recent stream of communicative institutionalism. Within this scholarship, there exists an elaborated understanding of how macro-level actors, such as news media, influence individual judgments at the...