Purpose – The purpose of this paper is to explicate the natures, histories, similarities and differences of, and between, corporate communication and corporate marketing. Design//methodology/approach – The modus operandi of the article is to map these two territories and, by this means,...

Purpose – The purpose of this paper is to propose a method by which to audit winemakers' communication of regional wine brands and to illustrate the method's conceptual basis through its empirical application to the Swiss wine Merlot Ticino. Design/methodology/approach – The audit is...

Ziel der Arbeit war es, die praktische Umsetzung des Wissenskreislaufs im Call-Center zu untersuchen. Es wird gezeigt, in welchem Grad die theoretischen Ansprüche des Wissensmanagements in die Praxis umgesetzt werden und wie Wissensmanagement auf den unterschiedlichen Ebenen eines Call-Centers...