Building on the concept of externalities, we propose an explanation of how multinationals can contribute to the enactment of the United Nations’ Sustainable Development Goals as part of their ordinary investments. First, we suggest grouping the 17 Sustainable Development Goals into six...

This paper examines the situation of firms that have two objectives: profit maximization and social performance. By looking comparatively at the cases of altruism, coerced egoism, and strategy, this paper uses the tools of microeconomics to define the optimal level of social output that should...

In this chapter, we explain why firms selectively responding to the most powerful, legitimate, and urgent demands of their stakeholders will not bring about sustainability and offer suggestions on what we should do in light of this shortcoming. Sustainability issues tend to be wicked problems...

We posit that international business and the emergence and spread of communicable diseases are intrinsically connected. To support our arguments, we first start with a historical timeline that traces the connections between international business and communicable diseases back to the sixth...

While firms have increasingly adopted environmentally and socially sustainablemanagement strategies, little is known about how these organizations react duringtimes of economic constraint. On the one hand, conventional wisdom suggests thatfirms' sustainability strategy would be de-emphasized....

Overall government procurement in Mexico is about $63.5 billion, making it a substantial source of the country’s total expenditures. For comparison, the total gross domestic product in Mexico is $1,220.7 billion. Increasing green purchasing in the public sector is a significant way to improve...

One of the greatest challenges for sustainable business models is achieving a scale of operations that is adequate to meet the quantity and depth of needs in their markets. In this paper, we examine scaling of sustainable business models at the base of the pyramid (BOP). Using within- and...

The article reports on experimental studies indicating that the research method known as conjoint analysis could be a valuable market research tool to help companies predict which of several alternative affinity marketing or social-cause marketing affiliations would provide the best return on...