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Commitment to and connection with green brands : perspectives of consumer social responsibility and terror management theory
Rahimah, Anni; Do, Ben-Roy; Le, Angelina Nhat Hanh; … - In: The journal of product & brand management 33 (2024) 3, pp. 314-329
Persistent link: https://www.econbiz.de/10015164668
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The determinants of the sports team sponsor’s brand equity : a cross-country comparison in Asia
Wang, Michael Chih-hung; Cheng, Julian Ming Sung; … - In: International journal of market research : JMRS ; the … 53 (2011) 6, pp. 811-829
Persistent link: https://www.econbiz.de/10010217549
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Distribution channel relational cohesion exchange model : a small-to-medium enterprise manufacturer's perspective
Chinomona, Richard; Cheng, Julian Ming Sung - In: Journal of small business management : JSBM ; a joint … 51 (2013) 2, pp. 256-275
Persistent link: https://www.econbiz.de/10009740358
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Social media advertising value : the case of transitional economies in Southeast Asia
Dao, William Wan-tien; Le, Angelina Nhat Hanh; Cheng, … - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 271-294
Persistent link: https://www.econbiz.de/10010362915
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Soft power and desirable relationship outcomes : the case of Zimbabwean distribution channels
Chinomona, Richard; Lin, Julia Ying-chao; Wang, Michael … - In: Journal of African business 11 (2010) 2, pp. 182-200
Persistent link: https://www.econbiz.de/10008702040
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Corporate rebranding and brand preference : brand name attitude and product expertise as moderators
Le, Angelina Nhat Hanh; Cheng, Julian Ming Sung; … - In: Asia Pacific journal of marketing and logistics 26 (2014) 6, pp. 602-620
Persistent link: https://www.econbiz.de/10010495832
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Franchisee role perceptions and expectations : a study in Taiwanese franchise industry
Paswan, Audhesh; Cheng, Julian Ming Sung - In: Journal of marketing channels : ... distribution … 20 (2013) 1/2, pp. 169-184
Persistent link: https://www.econbiz.de/10009731427
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Information quality, online community and trust : a study of antecedents to shoppers' website loyalty
Wang, Michael Chih-hung; Wang, Edward Shih-tse; Cheng, … - In: International journal of electronic marketing and … 2 (2008/09) 3, pp. 203-219
Persistent link: https://www.econbiz.de/10003801511
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Consumer involvement and brand loyalty in services: evidence from the commercial airline industry in Taiwan
Chen, Lily Shui-lien; Wang, Michael Chih-hung; Cheng, … - In: International journal of services and standards 4 (2008) 4, pp. 437-452
Persistent link: https://www.econbiz.de/10003771399
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Why do customers utilize the internet as a retailing platform? : a view from consumer perceived value
Cheng, Julian Ming Sung; Wang, Edward Shih-tse; Lin, … - In: Asia Pacific journal of marketing and logistics 21 (2009) 1, pp. 144-160
Persistent link: https://www.econbiz.de/10003821163