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Editorial: new JBIM initiatives to improve B2B research and provide greater scholarly alignment with practice
Johnston, Wesley J. - In: The journal of business & industrial marketing 38 (2023) 5, pp. 977-982
Persistent link: https://www.econbiz.de/10014276717
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A review and integration of research on organizational buying behavior
Johnston, Wesley J.; Lewin, Jeffrey E. - 1994
Persistent link: https://www.econbiz.de/10000896539
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Industrial buying behavior : where we are and where we need to go
Johnston, Wesley J. - 1987
Persistent link: https://www.econbiz.de/10001074503
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Exporting: does sales volume make a difference? : reply
Czinkota, Michael R. - In: Journal of international business studies : JIBS ; an … 16 (1985) 2, pp. 157-161
Persistent link: https://www.econbiz.de/10001027972
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Export attitudes of industrial manufacturers
Johnston, Wesley J. - In: Industrial marketing management : the international … 14 (1985) 2, pp. 123-132
Persistent link: https://www.econbiz.de/10001027979
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United States of America: a snapshot of US' practices
Lindgreen, Adam; Swaen, Valérie; Johnston, Wesley J. - In: Global practices of corporate social responsibility, (pp. 251-271). 2008
Persistent link: https://www.econbiz.de/10003775545
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Managing ambiguous policies in China's telecommunications market network navigation insights and techniques
Low, Brian; Johnston, Wesley J. - In: Journal of Asia Pacific business 6 (2005) 4, pp. 5-30
Persistent link: https://www.econbiz.de/10003300439
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The implications of business-to-business and consumer market differences for B2B branding strategy
Brown, Brian P.; Bellenger, Danny N.; Johnston, Wesley J. - In: Journal of business market management : jbm 1 (2007) 3, pp. 209-229
Persistent link: https://www.econbiz.de/10003519094
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Artificial intelligence advancements in procurement : transforming organizational buying behavior
Osmonbekov, Talai; Johnston, Wesley J.; Donthu, Naveen - In: The journal of business & industrial marketing 39 (2024) 12, pp. 2745-2758
Persistent link: https://www.econbiz.de/10015205301
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Total cost of ownership and customer value in business markets
Herrera Piscopo, Gabriela; Johnston, Wesley J.; … - In: Creating and managing superior customer value, (pp. 205-220). 2009
Persistent link: https://www.econbiz.de/10003826407