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Implementing market orientation in industrial firms : a multiple case study

Beverland, Michael B.; Lindgreen, Adam - In: Market orientation : transforming food and agribusiness …, (pp. 27-49). 2010

Persistent link: https://www.econbiz.de/10010474618

Unleashing the animal within : exploring consumers' zoomorphic identity motives

Healy, Michael John; Beverland, Michael B. - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 225-248

Persistent link: https://www.econbiz.de/10009733416

Implementing market orientation in industrial firms: a multiple case study

Beverland, Michael B.; Lindgreen, Adam - In: Industrial marketing management : the international … 36 (2007) 4, pp. 430-442

Persistent link: https://www.econbiz.de/10003469135

Building brand authenticity : 7 habits of iconic brands

Beverland, Michael B. - 2009 - 1. publ.

Machine generated contents note: Introductionthe crisis of branding and the demand for authenticity * What is authenticity? * Principle 1Tell compelling brand stories * Principle 2Appear as artisanal amateurs * Principle 3Stick to your roots * Principle 4Love of product and production *...

Persistent link: https://www.econbiz.de/10003871009

Exploring the effects of different reward programs on in-role and extra-role performance of retail sales associates

Yap, Jo En; Bove, Liliana L.; Beverland, Michael B. - In: Qualitative market research : an international journal 12 (2009) 3, pp. 279-294

Persistent link: https://www.econbiz.de/10003876973

Understanding retail experiences - the case for ethnography

Healy, Michael J.; Beverland, Michael B.; Oppewal, Harmen; … - In: International journal of market research : JMRS ; the … 49 (2007) 6, pp. 751-778

Persistent link: https://www.econbiz.de/10003597769

The quest for authenticity in consumption : consumers’ purposive choice of authentic cues to shape experienced outcomes

Beverland, Michael B.; Farrelly, Francis J. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 838-856

Persistent link: https://www.econbiz.de/10003945187

Barries to network innovation in UK ethnic fresh produce supply

Hingley, Martin K.; Lindgreen, Adam; Beverland, Michael B. - In: Entrepreneurship and regional development : an … 22 (2010) 1, pp. 77-96

Persistent link: https://www.econbiz.de/10003947587

Projecting authenticity through advertising : consumer judgements of advertisers' claims

Beverland, Michael B.; Lindgreen, Adam; Vink, Michiel W. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 5-15

Persistent link: https://www.econbiz.de/10003708152

Being sub-culturally authentic and acceptable to the mainstream : civilizing practices and self-authentication

Healy, Michael John; Beverland, Michael B. - In: Journal of business research : JBR 69 (2016) 1, pp. 224-233

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