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Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.; Wilner, Sarah J. S.; Micheli, Pietro - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
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Special issue: design, consumption and marketing
Beverland, Michael B. (ed.); Gemser, Gerda (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011707461
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Editorial: Design, consumption and marketing : outcomes, process, philosophy and future directions
Beverland, Michael B.; Gemser, Gerda; Karpen, Ingo O. - In: Journal of marketing management : MM 33 (2017) 3/4, pp. 159-172
Persistent link: https://www.econbiz.de/10011707465
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Resourceful sensemaking : overcoming barriers between marketing and design in NPD
Beverland, Michael B.; Micheli, Pietro; Farrelly, Francis J. - In: The journal of product innovation management : an … 33 (2016) 5, pp. 628-648
Persistent link: https://www.econbiz.de/10011600439
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The unintended normalization of gambling : family identity influences on the adoption of harmful consumption practices
Westberg, Kate; Beverland, Michael B.; Thomas, Samantha L. - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 426-443
Persistent link: https://www.econbiz.de/10011791105
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Brand management : co-creating meaningful brands
Beverland, Michael B. - 2018
Persistent link: https://www.econbiz.de/10011793494
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Brand management : co-creating meaningful brands
Beverland, Michael B. - 2021 - Second edition
Persistent link: https://www.econbiz.de/10012583694
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Strategically releasing control: Navigating the complexities of enabling category captains
Sands, Sean; Beverland, Michael B.; Campbell, Colin L.; … - In: Industrial marketing management : the international … 90 (2020), pp. 181-193
Persistent link: https://www.econbiz.de/10012322029
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Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Cankurtaran, Pinar; Beverland, Michael B. - In: Industrial marketing management : the international … 88 (2020), pp. 255-260
Persistent link: https://www.econbiz.de/10012285362
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Animals in our lives : an interactive well-being perspective
Wünderlich, Nancy V.; Mosteller, Jill; Beverland, … - In: Journal of macromarketing 41 (2021) 4, pp. 646-662
Persistent link: https://www.econbiz.de/10012794247