Consecration is the process by which producers in creative fields become canonized as “greats.” However, is this the end of the story? Research on consecration focuses on the drivers of consecration but pays little attention to the post-consecration period. Furthermore, the research ignores...

Purpose – The objectives of this study are to explore how consumers achieve, maintain, and/or regain privacy and to more fully understand the meaning consumers ascribe to privacy. Methodology/approach – Image-elicited depth interviews were conducted on a theoretical sample of 23 informants....