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Exploring the dark side of pet ownership : status- and control-based pet consumption

Beverland, Michael B.; Farrelly, Francis; Lim, Elison … - In: Journal of business research : JBR 61 (2008) 5, pp. 490-496

Persistent link: https://www.econbiz.de/10003709370

Commentary on Exploring the dark side of pet ownership : status- and control-based pet consumption ; a reinterpretation of the data

Ahuvia, Aaron - In: Journal of business research : JBR 61 (2008) 5, pp. 497-499

Persistent link: https://www.econbiz.de/10003709372

Loyalty or liability : resolving the consumer fanaticism paradox

Chung, Emily; Farrelly, Francis; Beverland, Michael B.; … - In: Marketing theory 18 (2018) 1, pp. 3-30

Persistent link: https://www.econbiz.de/10011825448

Deploying cultural knowledge of nature to construct the nature sports experience

Farrelly, Francis; Beverland, Michael B. - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 681-695

Persistent link: https://www.econbiz.de/10014582371

Branding the business marketing offer: exploring brand attributes in business markets

Beverland, Michael; Napoli, Julie; Yakimova, Raisa - In: Journal of Business & Industrial Marketing 22 (2007) 6, pp. 394-399

Purpose – The paper seeks to provide a framework identifying key attributes that business marketers can use to build a strong brand identity. Design/methodology/approach – The article is theoretical with case examples. Findings – Drawing upon the business marketing offer, five potential...

Persistent link: https://www.econbiz.de/10014842872

Maximising performance gains from cooperative marketing: understanding the role of environmental contexts

Dickinson, Sonia J.; Ramaseshan, B. - In: Journal of marketing management : MM 24 (2008) 5-6, pp. 541-566

Persistent link: https://www.econbiz.de/10008085538

Maximising performance gains from cooperative marketing : understanding the role of environmental contexts

Dickinson, Sonia J.; Ramaseshan, B. - In: Journal of marketing management : MM 24 (2008) 5/6, pp. 541-566

Persistent link: https://www.econbiz.de/10003746666

Not playing the game : why sport sponsorship relationships break down

Farrelly, Francis - In: Journal of sport management : the official journal of … 24 (2010) 3, pp. 319-337

Persistent link: https://www.econbiz.de/10003993198

Revealing the memorial experience through the tourist-led construction of imagined communities

Farrelly, Francis - In: Tourism management : research, policies, practice 75 (2019), pp. 13-21

Persistent link: https://www.econbiz.de/10012063548

Tally ho, chocs away! : the Morgan motoring experiences

Beverland, Michael B. - In: Memorable customer experiences : a research anthology, (pp. 47-59). 2009

Persistent link: https://www.econbiz.de/10003902696