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Alcántara, Enrique; Artacho, Miguel A.; Martínez, … - In: Journal of Business Research 67 (2014) 6, pp. 1074-1080

Companies willing to enter into the experience economy have available procedures for experience design and evaluation but not for strategic decision-making on what experiences to incorporate into their offering. This study presents a procedure for identifying experiences and for assessing their...

Persistent link: https://www.econbiz.de/10011050105

Defining design orientation : a field-based discovery approach

Cankurtaran, Pinar; Beverland, Michael B.; Farrelly, … - In: Technovation : an international journal of technical … 131 (2024), pp. 1-15

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Toward a theoretical foundation for experience design in tourism

Tussyadiah, Iis P. - In: Journal of travel research : a quarterly publication of … 53 (2014) 5, pp. 543-564

Persistent link: https://www.econbiz.de/10010400562

A systematic method to design product-service systems using personalisation services based on experience evaluations

Kim, Yong Se; Hong, YeonKoo - In: International journal of product development : IJPD 23 (2019) 4, pp. 353-386

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In pursuit of product modularity : impediments and stimulants

Kamrad, Bardia; Schmidt, Glen; Ülkü, Sezer - In: California management review 59 (2017) 4, pp. 97-113

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Value proposition for designers-VP(d) : a tool for strategic innovation in new product development

Wormald, Paul - In: International journal of business environment : IJBE 7 (2015) 3, pp. 262-280

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Design roadmapping in an uncertain world : implementing a customer-experience-focused strategy

Kim, Euiyoung; Beckman, Sara L.; Agogino, Alice - In: California management review 61 (2018) 1, pp. 43-70

Persistent link: https://www.econbiz.de/10012175273

Valuation entrepreneurship through product-design and blame-avoidance strategies : how Tesla managed to change the public perception of sustainable innovations

Palmié, Maximilian; Miehé, Lucas; Mair, Johanna; … - In: The journal of product innovation management : an … 41 (2024) 3, pp. 644-676

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Design-led strategy : how to bring design thinking into the art of strategic management

Knight, Eric; Daymond, Jarryd; Paroutis, Sotirios - In: California management review 62 (2020) 2, pp. 30-52

Persistent link: https://www.econbiz.de/10012214567

Integrating design into organizations : the coevolution of design capabilities

Björklund, Tua; Maula, Hanna; Soule, Sarah Anne; … - In: California management review 62 (2020) 2, pp. 100-124

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