Purpose Considering two types of subsidies for producers (supplier and manufacturer) and one for consumers based on product greenness and sales quantity, this study aims to formulate optimal supply chain green innovation and subsidy strategies, and to achieve this goal with the support of...

In the face of the failure of command economic systems and the introduction of free‐market principles in Central and Eastern Europe, there will be an increasing need to provide timely and relevant information to business people who may be interested in marketing their products or services to...