Contrasts a group of exporters based on their choice of traditional versus newer export markets. Uses a sample of 88 Turkish exporters, contrasting the two groups (traditional and export) with respect to: organizational and resource characteristics; information use behaviour; criteria used in...

Discusses the various stages in the launch of a new weaning food in Morocco. Highlights inherent problems in marketing a product in Morocco, including government inefficiencies and weaknesses in the retailing infrastructure. Examines the need for a new weaning food in the country due to high...

The usefulness of factor congruency analysis in bank marketing research is demonstrated by a study of the financial services market in a large Midwestern American city, utilising data obtained from consumers by mail survey methodology (eliciting a 34 per cent response rate from a sample of 2,000...

Introduction International marketing activities of firms continue to assume increasing importance in the world economy. Firms of all sizes and backgrounds, especially in the industrialised countries, exhibit a greater degree of willingness to respond to attractive opportunities in international...