With the increasing costs of product failures, marketers need to be more systematic in their approach to assessing acceptance of new products. The general principles of test marketing are described and some of the errors which occur in a test market noted.

A review of recent literature focusing on the networks of relationship in international marketing. Dyadic relationships and etworks and system and unit perspective, conceptual development, and etwork strategies are embraced. How organisations can adapt their structures and managerial practices...

A variety of topics within international marketing are reviewed: global product strategies; export marketing and distribution strategies; export and planning future business with developing countries; and the difficulties of trading within Eastern Europe.

Collaborative ventures--both equity-based partnerships as well as project-based alliances--have dominated the international business scene over the past two decades. By means of this study we investigate the patterns of related and unrelated collaborative venture formation. Using a large...

The globalization forces engender companies to develop a new set of competencies that would enable the generation of abnormal returns in the global marketplace. This article reviews the extant literature regarding the effect of globalization on organizations and develops a conceptual framework...

The recent changes in the international forwarding environment have witnessed the emergence of “new forms” of forwarders incorporating a broad spectrum of services under one roof. Such total logistics companies are becoming a critical third party in obtaining a competitive advantage in...