This special volume of Advances in International Marketing is focused on cross-cultural buyer behavior. Specifically, it explores topics that include the impact of new technology on consumer behavior in a global context; the role emotion plays in reactions to advertising and subsequent buyer...

Structural equation modeling (SEM) is a powerful multivariate statistical technique that requires careful application. The use of SEM in international business research has substantially increased recently, necessitating a critical evaluation of its use in the field. Through an analysis of 148...

This special volume of Advances in International Marketing originated from many interesting papers that were presented at the 2005 Annual Meeting of our CIMaR (Consortium for Internatinal Marketing Research) network. The hosts of this meeting, Professors Alex Rialp and Joseph Rialp served as...

Given the confluence of opportunism, bounded rationality, and asset specificity in a partnership, the participants may attempt to expropriate certain rents. This type of rent is called the quasi-rent, and it is the reason for participating in the relationship in the first place ( Alchian &...

We searched JM from 1990 to 2005 to identify all studies that employed OLS regression. The search resulted in 83 articles with 147 OLS regressions. Many authors specifically state that they used OLS and these were promptly included in the sample. Other authors acknowledged regression as a...

This chapter offers a template for examining the rigor and validity ideals in international business survey research. It provides (1) observations on how research-quality checks are currently used, and (2) recommendations about prerequisites for their use. These recommendations are based on the...

It is with this background that we planned and implemented a landmark event, The Invitational Symposium on MSU Contributions to Research in International Business and Innovation . We held the symposium during 7–9 May 2008 in East Lansing, Michigan. Nearly all of our graduates over the past 15...