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Are Pharmaceutical Marketing Decisions Calibrated to Communications Effects?
Cavusgil, Erin; Calantone, Roger - In: Health marketing quarterly 28 (2011) 4, pp. 317-337
Persistent link: https://www.econbiz.de/10009797484
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Product Innovativeness Dimensions and Their Relationships with Product Advantage, Product Financial Performance, and Project Protocol
McNally, Regina C.; Cavusgil, Erin; Calantone, Roger J. - In: The journal of product innovation management : an … 27 (2010) 7, pp. 991-1007
Persistent link: https://www.econbiz.de/10008711717
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Merck and Vioxx: An Examination of an Ethical Decision-Making Model
Cavusgil, Erin - In: Journal of business ethics : JOBE 76 (2007) 4, pp. 451
Persistent link: https://www.econbiz.de/10007872242
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The impact of supply chain integration on brand equity
Kim, Daekwan; Cavusgil, Erin - In: The journal of business & industrial marketing 24 (2009) 7, pp. 496-505
Persistent link: https://www.econbiz.de/10008316426
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Exploring Correlates of Product Launch in Collaborative Ventures: An Empirical Investigation of Pharmaceutical Alliances
Talay, M.Berk; Seggie, Stevenh; Cavusgil, Erin - In: The journal of product innovation management : an … 26 (2009) 4, pp. 360-370
Persistent link: https://www.econbiz.de/10008249145
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The Achilles' heel of an enduring relationship: Appropriation of rents between a manufacturer and its foreign distributor
Deligonul, Seyda; Kim, Daekwan; Roath, Anthony S.; … - In: Journal of business research : JBR 59 (2006) 7, pp. 802-810
Persistent link: https://www.econbiz.de/10007265904
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Developing strategic supplier networks: An institutional perspective
Deligonul, Seyda; Elg, Ulf; Cavusgil, Erin; Ghauri, … - In: Journal of business research : JBR 66 (2013) 4, pp. 506-515
Persistent link: https://www.econbiz.de/10010087048
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Integrating global and local procurement for superior supplier working relations
Yeniyurt, Sengun; Henke, John W.; Cavusgil, Erin - In: International business review : the official journal of … 22 (2013) 2, pp. 351-362
Persistent link: https://www.econbiz.de/10010087088
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Late entrant over-the-counter and Rx market entry strategies : an investigation in the pharmaceutical industry
Cavusgil, Erin; Deligonul, Z. Seyda; Calantone, Roger J. - In: International journal of pharmaceutical and healthcare … 5 (2011) 2, pp. 79-98
Persistent link: https://www.econbiz.de/10009896196
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The innovativeness of Born-Globals and customer orientation: Learning from Indian Born-Globals
Kim, Daekwan; Basu, Choton; Naidu, G.M.; Cavusgil, Erin - In: Journal of business research : JBR 64 (2011) 8, pp. 879-887
Persistent link: https://www.econbiz.de/10009017510