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Effective Global Strategy Implementation
Yaprak, Attila; Xu, Shichun; Cavusgil, Erin - In: Management international review : mir ; journal of … 51 (2011) 2, pp. 179-193
Persistent link: https://www.econbiz.de/10008992969
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Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics
Seggie, Steven H.; Cavusgil, Erin; Phelan, Steven E. - In: Industrial marketing management : the international … 36 (2007) 6, pp. 834
Persistent link: https://www.econbiz.de/10008227695
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Role of opportunity creation between reconfiguration and innovation : insights from emerging market international new ventures
Buccieri, Dominic; Javalgi, Rajshekhar G.; Cavusgil, Erin - In: International business review : the official journal of … 32 (2023) 4, pp. 1-13
Persistent link: https://www.econbiz.de/10014373638
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Winners and losers in Africa : a longitudinal examination of market-share gains by advanced and emerging market multinationals versus local firms
Khan, Huda; Ozkan, Kubilay S.L.; Cavusgil, Erin - In: Critical perspectives on international business 21 (2025) 2, pp. 173-195
Persistent link: https://www.econbiz.de/10015323309
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Late entrant over-the-counter and Rx market entry strategies : an investigation in the pharmaceutical industry
Cavusgil, Erin; Deligonul, Z. Seyda; Calantone, Roger J. - In: International journal of pharmaceutical and healthcare … 5 (2011) 2, pp. 79-98
Persistent link: https://www.econbiz.de/10009241543
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Are pharmaceutical marketing decisions calibrated to communications effects?
Cavusgil, Erin; Calantone, Roger J. - In: Health marketing quarterly 28 (2011) 4, pp. 317-336
Persistent link: https://www.econbiz.de/10009410499
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Effective global strategy implementation : structural and process choices facilitating global integration and coordination
Yaprak, Attila; Xu, Shichun; Cavusgil, Erin - In: Management international review : mir ; journal of … 51 (2011) 2, pp. 179-192
Persistent link: https://www.econbiz.de/10008991328
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Complements or substitues? : Internal technological strength, competitor alliance participation, and innovation development
Xu, Shichun; Wu, Fang; Cavusgil, Erin - In: The journal of product innovation management : an … 30 (2013) 4, pp. 750-762
Persistent link: https://www.econbiz.de/10009771320
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Developing strategic supplier networks : an institutional perspective
Deligonul, Seyda; Elg, Ulf; Cavusgil, Erin; Ghauri, … - In: Journal of business research : JBR 66 (2013) 4, pp. 506-515
Persistent link: https://www.econbiz.de/10009724774
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Integrating global and local procurement for superior supplier working relations
Yeniyurt, Sengun; Henke, John W.; Cavusgil, Erin - In: International business review : the official journal of … 22 (2013) 2, pp. 351-362
Persistent link: https://www.econbiz.de/10009725236