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Product innovativeness dimensions and their relationships with product advantage, product financial performance, and project protocol
McNally, Regina C.; Cavusgil, Erin; Calantone, Roger J. - In: The journal of product innovation management : an … 27 (2010) 7, pp. 991-1006
Persistent link: https://www.econbiz.de/10008736810
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The impact of supply chain integration on brand equity
Kim, Daekwan; Cavusgil, Erin - In: The journal of business & industrial marketing 24 (2009) 7, pp. 496-505
Persistent link: https://www.econbiz.de/10009525779
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The innovativeness of born-globals and customer orientation : learning from Indian born-globals
Kim, Daekwan; Basu, Choton; Naidu, G. M.; Cavusgil, Erin - In: Journal of business research : JBR 64 (2011) 8, pp. 879-886
Persistent link: https://www.econbiz.de/10009228991
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Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Seggie, Steven H.; Cavusgil, Erin; Phelan, Steven E. - 2009
Persistent link: https://www.econbiz.de/10003836721
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Exploring correlates of product launch in collaborative ventures : an empirical investigation of pharmazeutical alliances
Talay, M. Berk; Seggie, Steven H.; Cavusgil, Erin - In: The journal of product innovation management : an … 26 (2009) 4, pp. 360-370
Persistent link: https://www.econbiz.de/10003860392
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Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Seggie, Steven H.; Cavusgil, Erin; Phelan, Steven E. - In: Industrial marketing management : the international … 36 (2007) 6, pp. 834-841
Persistent link: https://www.econbiz.de/10003507296
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Social stratification and mobility among Chinese middle class households : an empirical investigation
Song, Jing; Cavusgil, Erin; Li, Jianping; Luo, Ronghua - In: International business review : the official journal of … 25 (2016) 3, pp. 646-656
Persistent link: https://www.econbiz.de/10011488292
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The role of market orientation, relational capital, and internationalization speed in foreign market exit and re-entry decisions under turbulent conditions
Yayla, Serdar; Yeniyurt, Sengun; Uslay, Can; Cavusgil, Erin - In: International business review : the official journal of … 27 (2018) 6, pp. 1105-1115
Persistent link: https://www.econbiz.de/10011931233
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Always trust in old friends? : effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships
Liu, Yen-Hung Steven; Deligonul, Seyda; Cavusgil, Erin; … - In: Journal of business research : JBR 90 (2018), pp. 171-185
Persistent link: https://www.econbiz.de/10011882015
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Marketing capabilities, positional advantage, and performance of born global firms : contingent effect of ambidextrous innovation
Martin, Silvia L.; Javalgi, Rajshekhar G.; Cavusgil, Erin - In: International business review : the official journal of … 26 (2017) 3, pp. 527-543
Persistent link: https://www.econbiz.de/10011712268