Owusu, Richard A.; Sandhu, Maqsood; Kock, Sören - In: International Marketing Review 24 (2007) 6, pp. 695-714
Purpose – The aim of the paper is to elaborate a framework of project business as a distinct mode of internationalization. The uniqueness and complexity of project business as a core mode are portrayed by comparing it with other internationalization modes. It is agreed that a single project...