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The joint influence of the timing and framing of an online upselling message on consumer perceptions : the roles of construal level and reactance
Denizci Guillet, Basak; Mattila, Anna S.; Peng, Zixi; … - In: International journal of contemporary hospitality management 34 (2022) 7, pp. 2516-2534
Persistent link: https://www.econbiz.de/10013412655
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Using mindsets to boost health : how construal level and goal pursuit shape health message effectiveness on cessation behaviors
Herter, Márcia Maurer; Borges, Adilson; Pinto, Diego Costa - In: European journal of marketing 56 (2022) 12, pp. 3197-3226
Persistent link: https://www.econbiz.de/10013457425
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Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh; Pinto, Diego Costa; Cruz-Jesus, Frederico; … - In: Journal of business research : JBR 151 (2022), pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
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Matching explanations with regulatory focus
Salagrama, Ramakrishna; Mattila, Anna S.; Prashar, Sanjeev - In: Marketing intelligence & planning 40 (2022) 8, pp. 958-972
Persistent link: https://www.econbiz.de/10013393617
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f isdn Thinking skills don't protect service workers from replacement by artificial intelligence
Vorobeva, Darina; El Fassi, Yasmina; Pinto, Diego Costa; … - In: Journal of service research 25 (2022) 4, pp. 601-613
Persistent link: https://www.econbiz.de/10013396001
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Leveraging online selling through social media influencers
Shuqair, Saleh; Filieri, Raffaele; Viglia, Giampaolo; … - In: Journal of business research : JBR 171 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
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Corporate sociopolitical activism (CSA) : the role of perceived impact on consumer response to contribution type
Atanga, Barbara Apaalabono; Mattila, Anna S. - In: International journal of hospitality management 113 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014325587
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Cross-category add-on bundling : impact of the consumption nature of bundled products on discount framing effectiveness
Song, Myungkeun; Noone, Breffni M.; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 62 (2023) 1, pp. 197-216
Persistent link: https://www.econbiz.de/10014245298
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The impact of environmental management on firm performance in the U.S. lodging REITs : the moderating role of outside board of directors
Yeon, Jihwan; Lee, Seoki; Jolly, Phillip M.; Mattila, … - In: Tourism economics : the business and finance of tourism … 29 (2023) 2, pp. 513-532
Persistent link: https://www.econbiz.de/10014246049
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Optimizing handwritten font style to connect with customers
Hwang, Yoo Hee; Gao, Yixing; Mattila, Anna S.; Wang, Peihao - In: The Cornell hospitality quarterly 64 (2023) 3, pp. 381-395
Persistent link: https://www.econbiz.de/10014312211