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A creative-mix or variety-mix fusion experience? : examining marketing strategies for ethnic fusion restaurants
Liu, Qing; Wu, Luorong; Wang, Chen-Ya - In: International journal of hospitality management 89 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012293802
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Marketing online food images via color saturation : a sensory imagery perspective
Liu, Qing; Wu, Luorong; Yu, Xi; Huang, Huiling - In: Journal of business research : JBR 151 (2022), pp. 366-378
Persistent link: https://www.econbiz.de/10013459820
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When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling; Yang, Bi; Liu, Qing; Wu, Luorong - In: International journal of hospitality management 117 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
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The numerical stroop effect on consumer preference to order healthy food
Cai, Ruiying; Lu, Lu; Wu, Luorong - In: International journal of hospitality management 113 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014325598
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How does mobile social media sharing benefit travel experiences?
Chen, Ye; Liu, Yuqing; Wu, Luorong; Li, Xiang - In: Journal of travel research : a quarterly publication of … 62 (2023) 4, pp. 841-858
Persistent link: https://www.econbiz.de/10014245657
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Exploring secondary crisis response strategies for airlines experiencing low-responsibility crises : an extension of the situational crisis communication theory
Leung, Xi Yu; Wu, Luorong; Sun, Jie - In: Journal of travel research : a quarterly publication of … 62 (2023) 4, pp. 878-892
Persistent link: https://www.econbiz.de/10014245659
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Young people share, but do so differently : an empirical comparison of peer-to-peer accommodation consumption between millennials and Generation Z
Fan, Alei; Shin, Hhye Won; Shi, Jieyu (Jade); Wu, Luorong - In: The Cornell hospitality quarterly 64 (2023) 3, pp. 322-337
Persistent link: https://www.econbiz.de/10014312200
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Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong; Liu, Qing; Ma, Shihan; Hanks, Lydia - In: International journal of contemporary hospitality management 35 (2023) 4, pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
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Well-being through transformation : an integrative framework of transformative tourism experiences and hedonic versus eudaimonic well-being
Huang, Xingyu; Wang, Peihao; Wu, Luorong - In: Journal of travel research : a quarterly publication of … 63 (2024) 4, pp. 974-994
Persistent link: https://www.econbiz.de/10014582417
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To display tip suggestion or not? : examining tip suggestion's impact in technology-facilitated preservice tipping encounters
Fan, Alei; Wu, Luorong; Liu, Yiran - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 1, pp. 32-57
Persistent link: https://www.econbiz.de/10014633439