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Relationship marketing : its disciplinary roots and future directions
Möller, K. E. Kristian - 1997
Persistent link: https://www.econbiz.de/10000978555
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Research approaches as decision heuristics in marketing research
Möller, K. E. Kristian; Ranta, Timo - 1993
Persistent link: https://www.econbiz.de/10000864100
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Interorganizational marketing exchange : metatheoretical analysis of current research approaches
Möller, K. E. Kristian - 1993
Persistent link: https://www.econbiz.de/10000865051
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Marketing capability-market orientation interplay : an empirical analysis within industrial context
Tuominen, Matti - 1998
Persistent link: https://www.econbiz.de/10000997331
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Research strategies in analyzing the organizational buying process
Möller, K. E. Kristian - In: Journal of business research : JBR 13 (1985) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10001021755
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Special section on organizational buying behavior : an introduction
Möller, K. E. Kristian - In: Journal of business research : JBR 13 (1985) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10001021756
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Business marketing as "politics" : identifying and managing political buying situations
Möller, K. E. Kristian - 1999
Persistent link: https://www.econbiz.de/10001364593
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Middle range theories of industrial purchasing strategies
Woodside, Arch G. - In: Advances in business marketing and purchasing 5 (1992), pp. 21-59
Persistent link: https://www.econbiz.de/10001135740
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Situational dimensions and decision criteria in industrial buying : theoretical and empirical analysis
Möller, K. E. Kristian - In: Advances in business marketing : a research annual 1 (1986), pp. 163-207
Persistent link: https://www.econbiz.de/10001089419
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Research traditions in marketing : theoretical notes
Möller, K. E. Kristian - 1992
Persistent link: https://www.econbiz.de/10000849435