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Metatheory of network management : a contingency perspective
Järvensivu, Timo; Möller, K. E. Kristian - In: Industrial marketing management : the international … 38 (2009) 6, pp. 654-661
Persistent link: https://www.econbiz.de/10003889458
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Relationships and networks
Möller, K. E. Kristian - In: Marketing theory : a student text, (pp. 304-329). 2010
Persistent link: https://www.econbiz.de/10003950912
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Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian - In: Industrial marketing management : the international … 42 (2013) 3, pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
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Strategic flexibility in open innovation : designing business models for open source software
Rajala, Risto; Westerlund, Mika; Möller, K. E. Kristian - In: European journal of marketing : EJM 46 (2012) 10, pp. 1368-1388
Persistent link: https://www.econbiz.de/10009661193
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How to build a strategic network : a practitioner-oriented process model for the ICT sector
Partanen, Jukka; Möller, K. E. Kristian - In: Industrial marketing management : the international … 41 (2012) 3, pp. 481-494
Persistent link: https://www.econbiz.de/10009546603
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Strategic marketing and business performance : a study in three European ‘engineering countries’
Jaakkola, Matti; Möller, K. E. Kristian; Parvinen, Petri; … - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1300-1310
Persistent link: https://www.econbiz.de/10008807125
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Do we really understand business marketing? : getting beyond the RM and BM matrimony
Pels, Jaqueline; Möller, K. E. Kristian; Saren, Michael - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 322-336
Persistent link: https://www.econbiz.de/10009524515
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Multiplicity of norms in inter-company cooperation
Tuusjärvi, Eiren; Möller, K. E. Kristian - In: The journal of business & industrial marketing 24 (2009) 7, pp. 519-528
Persistent link: https://www.econbiz.de/10009525719
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Green innovation games : value-creation strategies for corporate sustainability
Lampikoski, Tommi; Westerlund, Mika; Rajala, Risto; … - In: California management review 57 (2014/15) 1, pp. 88-116
Persistent link: https://www.econbiz.de/10010505285
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Organizing marketing in industrial high-tech firms : the role of internal marketing relationships
Möller, K. E. Kristian; Rajala, Arto - 2009
Persistent link: https://www.econbiz.de/10003836603