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An impact-oriented implementation approach in business marketing research : introduction to the special issue on "implementing strategies and theories of B2B marketing and sales management"
Möller, K. E. Kristian; Parvinen, Petri - In: Industrial marketing management : the international … 45 (2015), pp. 3-11
Persistent link: https://www.econbiz.de/10010530588
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Extending the boundaries of corporate branding : an exploratory study of the influence of brand familiarity in recruitment practices through social media by B2B firms
Kumar, Ashish; Möller, K. E. Kristian - In: Corporate reputation review : an international journal 21 (2018) 3, pp. 101-114
Persistent link: https://www.econbiz.de/10011915390
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Managing business and innovation networks : from strategic nets to business fields and ecosystems
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 67 (2017), pp. 5-22
Persistent link: https://www.econbiz.de/10011822005
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Alliance capabilities : a systematic review and future research directions
Kohtamäki, Marko; Rabetino, Rodrigo; Möller, K. E. … - In: Industrial marketing management : the international … 68 (2018), pp. 188-201
Persistent link: https://www.econbiz.de/10011822217
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IMP thinking and IMM : co-creating value for business marketing
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 69 (2018), pp. 18-31
Persistent link: https://www.econbiz.de/10011822279
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Sense-making and agenda construction in emerging business networks : how to direct radical innovation
Möller, K. E. Kristian - In: Industrial marketing management : the international … 39 (2010) 3, pp. 361-371
Persistent link: https://www.econbiz.de/10003976394
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Comment on "clearing the paradigmatic fog : how to move forward in business marketing research : a response to Möller and Halinen (2022)"
Lilien, Gary L.; Wuyts, Stefan - In: Industrial marketing management : the international … 107 (2022), pp. 502-504
Persistent link: https://www.econbiz.de/10014231311
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Networks, ecosystems, fields, market systems? : making sense of the business environment
Möller, K. E. Kristian; Nenonen, Suvi; Storbacka, Kaj - In: Industrial marketing management : the international … 90 (2020), pp. 380-399
Persistent link: https://www.econbiz.de/10012322102
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Network management in emergent high-tech business contexts : critical capabilities and activities
Nordin, Fredrik; Ravald, Annika; Möller, K. E. Kristian; … - In: Industrial marketing management : the international … 74 (2018), pp. 89-101
Persistent link: https://www.econbiz.de/10011942248
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Questioning the theory-praxis gap in marketing : types and drivers of research implementation
Möller, K. E. Kristian - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1163-1172
Persistent link: https://www.econbiz.de/10011725650