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Meanings and functions in Olym...
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Consumer behaviour
5
Konsumentenverhalten
5
Sportmarketing
5
Sports marketing
5
Brand management
4
Licence
4
Lizenz
4
Sports
4
Brand image
3
Football
3
Fußball
3
Markenimage
3
Professional sports
3
Profisport
3
Sponsorship
3
Sport
3
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3
Sport organization
3
Sportorganisation
3
Sportveranstaltung
3
Viral marketing
3
Virales Marketing
3
Arbeitsgruppe
2
Designation of origin
2
Destination management
2
Destinationsmanagement
2
Greece
2
Griechenland
2
Herkunftsbezeichnung
2
Holiday behaviour
2
Markenführung
2
Sponsoring
2
Städtetourismus
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Team
2
Tourism marketing
2
Tourismusmarketing
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2
United States
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2
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Article
23
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14
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research-article
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case-report
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English
20
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3
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Apostolopoulou, Artemisia
23
Papadimitriou, Dimitra
14
Clark, John S.
4
Giannoulakis, Chrysostomos
3
Synowka, David
3
Branvold, Scott
2
Tsordia, Charitomeni
2
Damtsiou, Vasia
1
Dounis, Theofanis
1
Gargalianos, Dimitrios
1
Gladden, James M.
1
Kaplanidou, Kyriaki
1
Kaplanidou, Kyriaki Kiki
1
Loukas, Ilias
1
Mullin, Bernard J.
1
Patrick, Michelle L.
1
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
European Sport management quarterly : ESMQ
2
International Journal of Sports Marketing and Sponsorship
2
International journal of sport management and marketing : IJSMM
2
Journal of Product & Brand Management
2
Journal of promotion management : JPM
2
Sport marketing quarterly : for professionals in the business of marketing sport
2
The journal of product & brand management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing communications
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Sport, Business and Management: An International Journal
1
The journal of brand management : an international journal
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ECONIS (ZBW)
14
Other ZBW resources
5
OLC EcoSci
4
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11
Implementation of a multi-brand strategy in action sports
Giannoulakis, Chrysostomos
;
Apostolopoulou, Artemisia
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 171-182
Persistent link: https://www.econbiz.de/10009029885
Saved in:
12
Implementation of a multi-brand strategy in action sports
Giannoulakis, Chrysostomos
;
Apostolopoulou, Artemisia
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 171-181
Persistent link: https://www.econbiz.de/10009231626
Saved in:
13
Consumption and meanings of team licensed merchandise
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
; …
- In:
International journal of sport management and marketing …
12
(
2012
)
1/2
,
pp. 93-110
Persistent link: https://www.econbiz.de/10009707198
Saved in:
14
Who knows Bobby Mo? : intercollegiate athletics to build a university brand
Clark, John S.
;
Apostolopoulou, Artemisia
;
Branvold, Scott
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10009518019
Saved in:
15
Industry insider : Bernard J. Mullin
Mullin, Bernard J.
;
Apostolopoulou, Artemisia
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
4
,
pp. 192-195
Persistent link: https://www.econbiz.de/10009423423
Saved in:
16
Olympic sponsorship activation and the creation of competitive advantage
Papadimitriou, Dimitra
;
Apostolopoulou, Artemisia
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 90-117
Persistent link: https://www.econbiz.de/10003884509
Saved in:
17
Real women watch football : gender differences in the consumption of the NFL Super Bowl broadcast
Clark, John S.
;
Apostolopoulou, Artemisia
;
Gladden, James M.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003884537
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18
Destination personality, affective image, and behavioral intentions in domestic urban tourism
Papadimitriou, Dimitra
;
Apostolopoulou, Artemisia
; …
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
3
,
pp. 302-315
Persistent link: https://www.econbiz.de/10010527089
Saved in:
19
Capturing the meanings of sport licensed products
Papadimitriou, Dimitra
;
Apostolopoulou, Artemisia
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 433-449
Persistent link: https://www.econbiz.de/10011880787
Saved in:
20
Destination image components and word-of-mouth intentions in urban tourism : a multigroup approach
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
4
,
pp. 503-527
Persistent link: https://www.econbiz.de/10011912230
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