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Examining the meanings and consumption of sport licensed products through team identification
Apostolopoulou, Artemisia; Papadimitriou, Dimitra - In: The journal of brand management : an international journal 25 (2018) 6, pp. 536-548
Persistent link: https://www.econbiz.de/10011962809
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Product meanings and consumer behavior in sport entertainment : the case of World Wrestling Entertainment (WWE)
Papadimitriou, Dimitra; Apostolopoulou, Artemisia; … - In: European Sport management quarterly : ESMQ 23 (2023) 4, pp. 983-1003
Persistent link: https://www.econbiz.de/10014320217
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Does team identification of satellite fans influence brand-related sponsorship outcomes? : what we learned from Manchester United supporters in Malaysia
Tsordia, Charitomeni; Apostolopoulou, Artemisia; … - In: Journal of strategic marketing 32 (2024) 6, pp. 795-813
Persistent link: https://www.econbiz.de/10015051756