//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Meanings and functions in Olym...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
105,931
Konsumentenverhalten
103,488
Theorie
14,554
Theory
14,379
Relationship marketing
13,046
Beziehungsmarketing
13,020
Brand management
9,147
Markenführung
9,108
Online-Handel
8,816
Online retailing
8,804
Brand image
7,996
Markenimage
7,956
Customer satisfaction
7,406
Kundenzufriedenheit
7,247
Social Web
7,117
Social web
7,115
Markenartikel
6,995
Brand
6,982
Online-Marketing
5,718
Internet marketing
5,704
Experiment
5,415
Einzelhandel
5,314
USA
5,263
Retail trade
5,262
Service quality
5,252
Dienstleistungsqualität
5,207
Werbewirkung
5,082
Advertising effects
5,040
United States
4,991
Electronic Commerce
4,931
Deutschland
4,834
E-commerce
4,808
Germany
4,482
Emotion
4,448
Lizenz
4,205
Licence
4,021
Advertising
3,965
Marketingmanagement
3,947
Marketing management
3,927
Werbung
3,913
more ...
less ...
Online availability
All
Undetermined
44,532
Free
29,988
CC license
2,291
Type of publication
All
Article
79,567
Book / Working Paper
38,767
Journal
196
Other
16
Type of publication (narrower categories)
All
Article in journal
68,589
Aufsatz in Zeitschrift
68,589
Graue Literatur
10,081
Non-commercial literature
10,081
Working Paper
8,970
Arbeitspapier
8,402
Aufsatz im Buch
6,415
Book section
6,415
Hochschulschrift
2,993
research-article
2,447
Thesis
2,026
Collection of articles of several authors
1,297
Sammelwerk
1,297
Aufsatzsammlung
893
Conference paper
712
Konferenzbeitrag
712
Konferenzschrift
399
Bibliografie enthalten
384
Bibliography included
384
Case study
357
Fallstudie
357
Collection of articles written by one author
350
Sammlung
350
Dissertation u.a. Prüfungsschriften
294
Lehrbuch
280
Textbook
233
Amtsdruckschrift
224
Government document
224
Reprint
204
Conference proceedings
182
conceptual-paper
153
review-article
150
Article
141
Statistik
138
Statistics
120
review
116
Ratgeber
87
Guidebook
78
case-report
74
Systematic review
73
more ...
less ...
Language
All
English
109,578
German
7,020
Undetermined
1,027
French
408
Polish
130
Spanish
115
Italian
84
Russian
80
Swedish
40
Danish
32
Portuguese
31
Dutch
26
Norwegian
23
Hungarian
19
Finnish
17
Slovak
11
Romanian
10
Czech
8
Lithuanian
7
Croatian
6
Bulgarian
5
Slovenian
4
Serbian
4
Modern Greek (1453-)
3
Arabic
2
Indonesian
2
Multiple languages
2
Albanian
2
Ukrainian
2
Chinese
2
Bosnian
1
Galician
1
Ancient Greek (to 1453)
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Han, Heesup
155
Mattila, Anna S.
135
Belk, Russell W.
134
Phau, Ian
120
Grunert, Klaus G.
117
Maennig, Wolfgang
107
Huber, Frank
98
Lusk, Jayson L.
95
Septianto, Felix
95
Wansink, Brian
93
Dwivedi, Yogesh K.
92
Loureiro, Sandra Maria Correia
92
Foxall, Gordon R.
88
Grewal, Dhruv
87
Agarwal, Sumit
86
Bauer, Hans H.
85
Gierl, Heribert
84
Herrmann, Andreas
83
Wiedmann, Klaus-Peter
83
Law, Rob
81
Sutter, Matthias
81
Khare, Arpita
80
Sheth, Jagdish N.
80
Nayga, Rodolfo M. <Jr.>
79
Usman, Osly
79
Chintagunta, Pradeep K.
78
Janssen, Maarten C. W.
76
Bagozzi, Richard P.
75
Paul, Justin
74
Verhoef, Peter C.
74
Cherchye, Laurens
72
Kim, Jungkeun
72
Laroche, Michel
72
Bruwer, Johan
70
Krishna, Aradhna
70
Mukherjee, Arijit
70
Woodside, Arch G.
70
Rock, Bram de
69
Stavins, Joanna
69
Ko, Eunju
66
more ...
less ...
Institution
All
National Bureau of Economic Research
694
Springer Fachmedien Wiesbaden
144
OECD
96
European Commission / Joint Research Centre
69
European Commission / Directorate-General for Justice and Consumers
58
London Economics
50
IPSOS
47
American Marketing Association
38
Consumers, Health, Agriculture and Food Executive Agency
37
IGI Global
36
Deloitte consortium
32
Verlag Dr. Kovač
32
International Energy Agency
30
European Association of Agricultural Economists - EAAE
26
GFK
26
Institut für Demoskopie Allensbach
26
Edward Elgar Publishing
24
Books on Demand GmbH <Norderstedt>
23
Nordic Council of Ministers
22
Friedrich-Schiller-Universität Jena
20
Europäische Kommission
19
Information Resources Management Association
19
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
19
European Parliament / Directorate-General for Internal Policies of the Union
16
Nomos Verlagsgesellschaft
16
INSEAD
15
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
15
Center Data
14
Deloitte
14
Organisation for Economic Co-operation and Development
14
Wageningen Economic Research
14
World Bank
14
Christian-Albrechts-Universität zu Kiel
13
Deutschland / Bundesregierung
12
Rheinisch-Westfälische Technische Hochschule Aachen
12
Universität Mannheim
12
European Commission / Directorate-General for Health and Consumers
11
Europäische Kommission / Gemeinsame Forschungsstelle
11
Gesellschaft für Ökologische Kommunikation mbH
11
Österreichisches Institut für Wirtschaftsforschung
11
more ...
less ...
Published in...
All
Journal of business research : JBR
2,489
Journal of retailing and consumer services
2,429
International journal of hospitality management
935
International journal of consumer studies
923
Psychology & marketing
823
NBER working paper series
691
Journal of consumer research : JCR ; an interdisciplinary bimonthly
622
Asia Pacific journal of marketing and logistics
562
Working paper / National Bureau of Economic Research, Inc.
544
NBER Working Paper
542
Tourism management : research, policies, practice
504
The journal of product & brand management
489
Management science : journal of the Institute for Operations Research and the Management Sciences
459
Marketing science
426
Journal of travel and tourism marketing
423
Journal of marketing research : JMR
412
International journal of contemporary hospitality management
406
The journal of brand management : an international journal
405
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
401
European journal of marketing : EJM
397
Marketing letters : a journal of research in marketing
397
SpringerLink / Bücher
394
Journal of retailing
393
European Journal of Marketing
380
Journal of fashion marketing and management
378
Technological forecasting & social change : an international journal
378
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
377
Journal of the Academy of Marketing Science
377
Journal of Consumer Marketing
373
Journal of marketing
366
Journal of international consumer marketing
365
Journal of marketing management : MM
365
Journal of marketing communications
347
The journal of services marketing
340
Cogent business & management
332
Marketing intelligence & planning
325
The international review of retail, distribution and consumer research
325
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
318
International journal of retail & distribution management
313
Journal of hospitality marketing & management
309
more ...
less ...
Source
All
ECONIS (ZBW)
112,492
Other ZBW resources
3,024
USB Cologne (EcoSocSci)
1,490
EconStor
763
RePEc
589
BASE
103
OLC EcoSci
49
ArchiDok
27
USB Cologne (business full texts)
9
more ...
less ...
Showing
1
-
10
of
118,546
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Meanings and functions in Olympic consumption : a study of the
Athens
2004
Olympic licensed products
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
10
(
2010
)
4
,
pp. 485-507
Persistent link: https://www.econbiz.de/10008695526
Saved in:
2
Olympic medals and demo-economic factors : novel predictors, the ex-host effect, the exact role of team size, and the "population-GDP" model revisited
Vagenas, George
;
Vlachokyriakou, Eleni
- In:
Sport management review
15
(
2012
)
2
,
pp. 211-217
Persistent link: https://www.econbiz.de/10009526794
Saved in:
3
Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.
;
Lyberger, Mark R.
;
Song, Doori
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 346-368
Persistent link: https://www.econbiz.de/10013369899
Saved in:
4
Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco P.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
5
Revisiting the team identification-value-purchase relationship in the team-licensed merchandise consumption context : a multidimensional consumer value approach
Kwon, Youngbum
;
Kwak, Dae Hee
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010383802
Saved in:
6
Mediating effects between World Games identification and licensed merchandise
Cheng, Lee-joy
;
Yeh, Chin-chia
;
Wong, Seng-lee
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
4
,
pp. 384-398
Persistent link: https://www.econbiz.de/10010389684
Saved in:
7
Athens
city branding and the
2004
Olympic Games
Fola, Maria
- In:
City branding : theory and cases
,
(pp. 112-117)
.
2011
Persistent link: https://www.econbiz.de/10008808683
Saved in:
8
The
Athens
exemplar : an Olympic promotion effort pays off for "the networks of NBC"
Newton, Gregory D.
;
Williams, Glenda C.
;
Eastman, Susan T.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003884529
Saved in:
9
Contingency planning and war gaming for the transport operations of the
Athens
2004
Olympic Games
Minis, Ioannis
;
Tsamboulas, Dimitrios A.
- In:
Transport reviews : TR
28
(
2008
)
2
,
pp. 259-280
Persistent link: https://www.econbiz.de/10003738064
Saved in:
10
Cost and revenue overruns of the Olympic Games 2000-2018
Preuß, Holger
;
Andreff, Wladimir
;
Weitzmann, Maike
-
2019
Persistent link: https://www.econbiz.de/10011956564
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->