This paper tests the hypothesis that a nation’s hosting of a mega-sporting event is an experience good for its residents. Applying data from an ex-ante and ex-post query based on contingent valuation methods, we use the Soccer World Cup 2006 as a natural experiment. The significant ex-post...

We examine the role of attendance in home-field advantage for Major League Baseball, using a dataset of all MLB games played from 1996 to 2005. Using two-stage least squares, we find that attendance has a significant effect on the home-field advantage. Our results indicate that a one standard...

The purpose of this paper is: to explain the relative influence of attitude, subjective norm, and perceived behavioral control on purchase intention of the 2010 FIFA World Cup sponsored products; and to compare the purchase intention of American and Korean spectators toward sponsoring products...

The article discusses the relationship between volunteer motivation and volunteer satisfaction and behavioral intent at a Professional Golf Association tour event. The authors report on the importance of volunteers for the successful operation and management of sporting events. In their study,...

We examine the value of sporting success to the German population at two major sport events in 2012, the UEFA European Championships and the London Olympic Games. Primary data were collected with a nationwide online survey of the German population (n=359). Using the contingent valuation method...

We examine the value of sporting success to the German population at two major sport events in 2012, the European Championships in football and the London Olympic Games. Using the contingent valuation method (CVM), this study is the first to compare the value of sporting success between two...

Stadium attendance demand research is firmly anchored in the literature on the economics of sports. In fact, we sports economists, in particular, have tested both Rottenberg’s (1956) original stadium attendance demand specification and its extensions extensively over the last few decades....