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Measuring attitudes toward sponsor and purchase intention

Dinh Toan Nguyen; Huy Thong Vu - In: Cogent business & management 9 (2022) 1, pp. 1-18

This study was conducted to investigate the impact of exposure to sponsored events, involvement with sponsored events, and sponsor-event congruence on attitudes toward sponsor and purchase intention. The paper first reviews existing literature and then develops related hypotheses to achieve its...

Persistent link: https://www.econbiz.de/10014425826

"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic

Glebova, Ekaterina; Zare, Fateme; Desbordes, Michel; … - In: International journal of sport management and marketing … 23 (2023) 5, pp. 373-390

Persistent link: https://www.econbiz.de/10014428298

Anticipating the honeymoon : event study estimation of new stadium effects in Major League Baseball using the imputation method

Szymanski, Stefan - In: Economic inquiry 61 (2023) 4, pp. 1077-1102

Persistent link: https://www.econbiz.de/10014380822

Outcome uncertainty and ESports viewership : the case of overwatch league

Oh, Taeyeon; Lee, Seomgyun; Jang, Hayley - In: Journal of sports economics 24 (2023) 8, pp. 971-992

Persistent link: https://www.econbiz.de/10014384473

Emotional cues and the demand for televised sports : evidence from the UEFA Champions League

Richardson, Travis; Nalbantis, Georgios; Pawlowski, Tim - In: Journal of sports economics 24 (2023) 8, pp. 993-1025

Persistent link: https://www.econbiz.de/10014384475

Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands

Moharana, Tapas Ranjan; Roy, Debashree; Saxena, Garima - In: The journal of brand management : an international journal 30 (2023) 5, pp. 432-448

Persistent link: https://www.econbiz.de/10014372609

Motivational factors that influence the intention to watch a spectator sports product : the case of the National Women's Soccer League

Mereu, Sebastiano - In: The role of brands in an era of over-information, (pp. 98-122). 2023

Persistent link: https://www.econbiz.de/10014365833

Motivation for women's football : a competing scales study

Rosa, Anderson Filipe; Freire, Otávio Bandeira de Lamônica - In: RAUSP management journal 59 (2024) 3, pp. 275-292

Purpose - The purpose of this study is to compare measurement scales of sports fans' motivations applied to women's football. Design/methodology/approach - A survey research approach was used to collect 574 valid responses from participants in Brazil and the USA. Three prominent scales - Sport...

Persistent link: https://www.econbiz.de/10015198462

Host community salience loss across major sport event planning

Duignan, Michael; Carlini, Joan; Parent, Milena M. - In: European Sport management quarterly : ESMQ 24 (2024) 5, pp. 1047-1069

Persistent link: https://www.econbiz.de/10015178251

The effects of overseas exhibition games on consumer interest : the case of the English Premier League

Nalbantis, Georgios; Pawlowski, Tim - In: European Sport management quarterly : ESMQ 24 (2024) 6, pp. 1278-1297

Persistent link: https://www.econbiz.de/10015178272