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The impact of mascot attributes on sponsorship effectiveness the case of "Bing Dwen Dwen" at the Beijing winter Olympics

Quan, Zhenhua; Qian, Wenjie; Mao, Jianhua - In: Asia Pacific journal of marketing and logistics 36 (2024) 4, pp. 1024-1042

Persistent link: https://www.econbiz.de/10015210495

Perceived risk-based sport spectator segmentation during the pandemic situation

Kang, Taeahn; Yamashita, Rei; Matsuoka, Hirotaka - In: Asia Pacific journal of marketing and logistics 36 (2024) 6, pp. 1482-1503

Persistent link: https://www.econbiz.de/10015210532

How (absent) fans influenced football during the COVID-19 pandemic?

Arrondel, Luc; Duhautois, Richard; Françon, Baptiste - 2024

Persistent link: https://www.econbiz.de/10015142149

Local Network Effects in the Adoption of a Digital Platform

Kim, Jin-Hyuk; Newberry, Peter; Wagman, Liad; Wolff, Ran - 2021

We examine the extent to which the network effects that lead to the adoption of an online social platform are local. Focusing on the fantasy sports market in the US, we find that the size of a county's existing user base on the platform significantly impacts the number of new users who join the...

Persistent link: https://www.econbiz.de/10013245142

Fans behave as buyers? : assimilate fan-based and team-based drivers of fan engagement

Fathy, Doaa; Elsharnouby, Mohamed H.; AbouAish, Ehab - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 329-345

Persistent link: https://www.econbiz.de/10013286427

Measuring the motives of sport event attendance : bridging the academic-practitioner divide to understanding behavior

Funk, Daniel C.; Filo, Kevin; Beaton, Anthony A.; … - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 3, pp. 126-138

Persistent link: https://www.econbiz.de/10003897727

Sportscape factors influencing spectator attendance and satisfaction at a Professional Golf Association tournament

Lambrecht, Keith W.; Kaefer, Frederick; Ramenofsky, … - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 3, pp. 165-172

Persistent link: https://www.econbiz.de/10003897734

Brand images causal relationships in a multiple sport event sponsorship context : developing brand value through association with sponsees

Chanavat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: European Sport management quarterly : ESMQ 10 (2010) 1, pp. 49-74

Persistent link: https://www.econbiz.de/10003970263

Introduction: New perspectives in sport event marketing

Ferrand, Alain; Stotlar, David K. - In: International journal of sport management and marketing … 7 (2010) 3/4, pp. 145-155

Persistent link: https://www.econbiz.de/10003972879

Brazilian football : what brings fans to the game?

Madalozzo, Regina; Villar, Rodrigo Berber - In: Journal of sports economics 10 (2009) 6, pp. 639-650

Persistent link: https://www.econbiz.de/10003923237

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