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Buying tickets : capturing the dynamic factors that drive consumer purchase decisions for sporting events
Moe, Wendy W.; Fader, Peter; Kahn, Barry - 2011
Persistent link: https://www.econbiz.de/10009376818
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Wirkungen von Event-Sponsoring : Analyse anhand von drei Sportveranstaltungen und Implikationen für Marketingmaßnahmen von Unternehmen
Özaktürk, Gülen Özden - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009244449
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Exploring the role of emotions on sport consumers' behavioral and cognitive responses to marketing stimuli
Kwak, Dae Hee; Kim, Yu Kyoum; Hirt, Edward R. - In: European Sport management quarterly : ESMQ 11 (2011) 3, pp. 225-250
Persistent link: https://www.econbiz.de/10009260869
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A decision analysis framework for analyzing demand for sport events
Iyengar, Radha; Eliashberg, Jehoshua - 2011
Persistent link: https://www.econbiz.de/10009504187
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Assessing the longitudinal robustness of spectators' perceptions of the functions of sport : implications for sport marketers
Grove, Stephen J.; Dorsch, Michael J.; Hopkins, … - In: Journal of marketing theory and practice 20 (2012) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10009509177
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Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events
Levin, Aron; Cobbs, Joe; Beasley, Fred; Manolis, Chris - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 4, pp. 193-202
Persistent link: https://www.econbiz.de/10010257031
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Effectiveness of Olympic sponsorship by foreign and domestic companies : the influential role of consumer ethnocentrism
Meng-Lewis, Yue; Thwaites, Des; Pillai, Kishore … - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 107-123
Persistent link: https://www.econbiz.de/10010258208
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Estimating the intention-behavior gap associated with a mega event : the case of the Expo 2012 Yeosu Korea
Lee, Choong-Ki; Mjelde, James W.; Kim, Tae-Kyun; Lee, Hye-mi - In: Tourism management : research, policies, practice 41 (2014), pp. 168-177
Persistent link: https://www.econbiz.de/10010239923
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An examination of the effects of the recent economic crisis on Major League Baseball attendance demand
Hong, Sungil; Mondello, Michael; Coates, Dennis - In: International journal of sport finance 8 (2013) 2, pp. 140-156
Persistent link: https://www.econbiz.de/10009761209
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Consumer patriotism and response to patriotic advertising : comparison of international vs. national sport events
Kim, Yongjae; Yim, Kitae; Ko, Yong Jae - In: International journal of sports marketing & sponsorship 14 (2012/13) 3, pp. 229-251
Persistent link: https://www.econbiz.de/10009765604