Similar Search Results

Does better event quality mean more fans? : moderating effect of perceived commitment on the link between event quality and sport consumption behavior

Kim, Taeho; Ko, Yong Jae - 2011

Persistent link: https://www.econbiz.de/10010191054

Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game

Ahn, Dohyun; Cheong, Yunjae; Kim, Kihan - In: International journal of sports marketing & sponsorship 14 (2012/13) 4, pp. 326-342

Persistent link: https://www.econbiz.de/10010195351

The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football

Biscaia, Rui; Correia, Abel; Yoshida, Masayuki - In: International journal of sports marketing & sponsorship 14 (2012/13) 4, pp. 301-325

Persistent link: https://www.econbiz.de/10010195352

Using a stated choice model to test the viability of new sport event ticket packages

Ferreira, Mauricio; Hall, Todd - In: International journal of revenue management : IJRM 7 (2013) 2, pp. 105-118

Persistent link: https://www.econbiz.de/10009791536

Major league baseball attendance time series : league policy lessons

Fort, Rodney; Lee, Young Hoon - In: The econometrics of sport, (pp. 35-49). 2013

Persistent link: https://www.econbiz.de/10010205426

Consumers' responses to sponsorship by foreign companies

Meng-Lewis, Yue; Thwaites, Des; Pillai, Kishore … - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1910-1930

Persistent link: https://www.econbiz.de/10010205957

Millennials' perceptions of spectator sports

Dotson, Michael J.; Clark, J. Dana; Suber, Michelle B.; … - In: Services marketing quarterly 34 (2013) 3, pp. 215-230

Persistent link: https://www.econbiz.de/10009778523

The value of sporting success to Germans : comparing the 2012 UEFA Championships with the 2012 Olympics

Wicker, Pamela; Kiefer, Stephanie; Dilger, Alexander - 2013

We examine the value of sporting success to the German population at two major sport events in 2012, the European Championships in football and the London Olympic Games. Using the contingent valuation method (CVM), this study is the first to compare the value of sporting success between two...

Persistent link: https://www.econbiz.de/10010213078

Value creation : assessing the relationships between quality, consumption value and behavioural intentions at sporting events

Yoshida, Masayuki; James, Jeffrey D.; Cronin, J. J. - In: International journal of sports marketing & sponsorship 14 (2012/13) 2, pp. 126-150

Persistent link: https://www.econbiz.de/10009741438

Development and psychometric evaluation of sport stadium atmosphere scale in spectator sport events

Chen, Chen-yueh; Lin, Yi-hsiu; Chiu, Hui-ting - In: European Sport management quarterly : ESMQ 13 (2013) 2, pp. 200-215

Persistent link: https://www.econbiz.de/10009743868