Narrow search
Showing 181 - 190 of 118,546
Cover Image
The importance of winning : an analysis of the relationship between an athlete's performance and sponsor exposure during televised sports events
Jensen, Jonathan A. - In: International journal of sports marketing & sponsorship 13 (2011/12) 4, pp. 282-294
Persistent link: https://www.econbiz.de/10009615132
Cover Image
Explaining game-to-game ticket sales for Major League Baseball games over time
Beckman, Elise M.; Cai, Wenqiang; Esrock, Rebecca M.; … - In: Journal of sports economics 13 (2012) 5, pp. 536-553
Persistent link: https://www.econbiz.de/10009658185
Cover Image
Major League Baseball attendance and the role of fantasy baseball
Nesbit, Todd M.; King-Adzima, Kerry A. - In: Journal of sports economics 13 (2012) 5, pp. 494-514
Persistent link: https://www.econbiz.de/10009658193
Cover Image
Sport event innovativeness : conceptualization, measurement, and its impact on consumer behavior
Yoshida, Masayuki; James, Jeffrey D.; Cronin, J. J. - In: Sport management review 16 (2013) 1, pp. 68-84
Persistent link: https://www.econbiz.de/10009700220
Cover Image
A new approach to stadium experience : the dynamics of the sensoryscape, social interaction, and sense of home
Lee, Seunghwan; Lee, Hyun Jae; Seo, Won Jae; Green, Chris - In: Journal of sport management : the official journal of … 26 (2012) 6, pp. 490-505
Persistent link: https://www.econbiz.de/10009706393
Cover Image
Who takes part in triathlon? : an application of lifestyle segmentation to triathlon participants
Wicker, Pamela; Hallmann, Kristin; Prinz, Joachim; … - In: International journal of sport management and marketing … 12 (2012) 1/2, pp. 1-24
Persistent link: https://www.econbiz.de/10009707211
Cover Image
Spectator consumption practices at the Roman games
Minowa, Yuko; Witkowski, Terrence H. - In: Journal of historical research in marketing 4 (2012) 4, pp. 510-531
Persistent link: https://www.econbiz.de/10009683215
Cover Image
A unified version of London 2012 : new-media coverage of gender, nationality, and sport for Olympics consumers in six countries
Eagleman, Andrea; Burch, Lauren M.; Vooris, Ryan - In: Journal of sport management : the official journal of … 28 (2014) 4, pp. 457-470
Persistent link: https://www.econbiz.de/10010393248
Cover Image
E-commerce quality and adoptive elements of e-ticketing for entertainment and sporting events
Smith, Amber A.; Synowka, David P.; Smith, Alan D. - In: International journal of business information systems : … 15 (2014) 4, pp. 450-487
Persistent link: https://www.econbiz.de/10010394447
Cover Image
College football attendance : a panel study of the Football Bowl Subdivision
Falls, Gregory A.; Natke, Paul A. - In: Applied economics 46 (2014) 10/12, pp. 1093-1107
Persistent link: https://www.econbiz.de/10010399443